EU Game Trade Shows Biting the Dust

Ant writes "Shacknews reports that ECTS has undergone a decline and was even considered surpassed by a new event last year, the European Games Network. Earlier last week, ECTS finally bit the dust, along with the European Game Developers Conference, as media firm CMP revealed they were leaving the market. Days before this news, the show Game Zone Live was announced as canceled, due to a lack of support from Sony, Microsoft, and Nintendo."

Comments

A matter of markets

[N5]

Let's face it, E3 is the 800 pound gorilla these days. I can remeber a time when the Tokyo Game Show was king, and even Space World was arguably larger than E3, but not any longer. In recent years the japanese market has eroded. In europe it's not so much market erosion as it is europe is the #3 market in the eyes of many. Combine that with the fact that many euro development studios are closing their doors and you have a recipe for disaster. Compaies now concentrate on their largest target market, the US. This is why you see Sega doing games for Xbox, and Metal Gear games being released here before they are in Japan. Companies want the most publicity for their marketing buck, and euro trade shows don't provide that. They figure with the internet and some targeted marketing dollars the message gets to europe anyway, and for the most part they are right. If you've seen CMP's game oriented trade rags, then you probably know they are not the ones you want in charge anyway...

GC

[Cyhwuhx]

.::: Thank god for Leipzig then.

http://www.gc-germany.de