EU Game Trade Shows Biting the Dust
Ant writes "Shacknews reports that ECTS has undergone a decline and was even considered surpassed by a new event last year, the European Games Network. Earlier last week, ECTS finally bit the dust, along with the European Game Developers Conference, as media firm CMP revealed they were leaving the market.
Days before this news, the show Game Zone Live was announced as canceled, due to a lack of support from Sony, Microsoft, and Nintendo."
With the internet available, we no longer need 20 trade shows. All we need is 1 person reviewing for gamespot or tomshardware etc, and everybody else get the news.
The US video game industry is practicing capitalism to the extreme. The Japanese video game industry was already a culture in itself. That's why Europe will always be #3.
Anyhow, there is an invisible marketing wall still. They need to get rid of NTSC/PAL and all this zone bullshit and just make games for EVERYBODY, and market it to EVERYBODY.
It's because game companies hate PAL video. Translating to german, italian & spanish slows the process too. If a game does not do well in the US then it's not worth internationalization & marketing.
speaks for itself. No one cares about ECTS, which is a shame as I used to go and it was a good day out.