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Paul Graham on PR

ralejs writes "Paul Graham takes on PR. From the article:'Why do the media keep running stories saying suits are back? Because PR firms tell them to. One of the most surprising things I discovered during my brief business career was the existence of the PR industry, lurking like a huge, quiet submarine beneath the news. Of the stories you read in traditional media that aren't about politics, crimes, or disasters, more than half probably come from PR firms.' As always, it's an interesting, surprising and slightly provoking read."

22 of 383 comments (clear)

  1. How is this surprising? by Rupan · · Score: 1, Funny

    I'm not trying to be a troll here, but how is this surprising? The rich and powerful run this country by owning the media and Congress. Nothing new to see here, move along.

    --
    Ads? What ads?
  2. Yeah, suits are back.... by bhsx · · Score: 4, Funny

    Lawsuits!

    --
    put the what in the where?
  3. I'm confused by youknowmewell · · Score: 5, Funny

    When did suits leave? Why'd they leave? And what kind of suits are we speaking of (business, swimming, wet)? Because if swim suits left, I wish someone would have told me.

    1. Re:I'm confused by Anonymous Coward · · Score: 2, Funny

      I prefer hearts myself, although I could maybe admit to a slight fondness for clubs.

  4. Submarine? by Anonymous Coward · · Score: 5, Funny

    ...the existence of the PR industry, lurking like a huge, quiet submarine beneath the news.

    This is good analogy, as I suspect that most PR reps (both male and female) are quite adept at looking after the parts of clients that are long, hard and full of seamen.

  5. Finally by JPelorat · · Score: 4, Funny

    A topic that the Slashdot editors are intimately familar with!

    --
    Hokey statistics and ancient misconceptions are no match for a good thought in your head, kid!
  6. My experience by Neil+Blender · · Score: 5, Funny

    My favorite quote from our ex PR firm: "That is what they said, now I am going to tell you what they meant."

    This was in response to a focus group clearly stating they did not like something and the PR people were trying to spin it to positive. I never listened to them again.

  7. Re:PaulGrahamDot by 0x461FAB0BD7D2 · · Score: 5, Funny

    Actually, Paul Graham just told the submitter to run that story. This article is a "press hit."

    It was all a show of how PR can still work in the anarchistic WWW.

  8. What if...... by The+Slashdolt · · Score: 2, Funny

    What if slashdot is just a PR firm for Linux? Think about it......

    --
    mp3's are only for those with bad memories
  9. Re:Maybe because... by blkwolf · · Score: 2, Funny

    Don't tell my boss that!!

    As I sit here in my heavily faded t-shirt, black jeans and sneakers.. At least I keep my goatee trimmed.

  10. Re:PaulGrahamDot by SeventyBang · · Score: 5, Funny


    I'll tie it to the tech community.

    About eighteen months ago, I was being fitted for a new suit for a friend of the family's wedding at the Men's Wearhouse. When they found out what I did for a living - and the fact I got to lounge about at work in golf shorts, jean shorts, and sandals (which is how I went in there), they pointed out that the tech industry was reponsible for the lack of professionalism in the business community and the dot-com bubble bursting was one of the best things which could have happened because the "geeks & nerds" wouldn't have as much leverage as to where they worked or what the dress code would be (because things would have to loosen up to acquire adequate talent).

    My response? "You mean you have less business because we can wear the same type of clothing at any hour of the day - we don't have a set of work clothes and non-work clothes; and if we had to wear suits, we'd have to drive a lot more business suits your direction, right? And on top of that, we don't even have to take everything to the dry cleaners, either. Do a wash and we're ready to go."

    ----- daggers emitted from their eyeballs -----

    The suit: nicely done.
    The looks on their faces: priceless.

  11. Caterpillar eyebrows? by Futurepower(R) · · Score: 2, Funny


    Huge eyebrows are out?


    Andy Rooney

  12. Obligatory Bill Hicks Quote by spun · · Score: 4, Funny
    Okay, it's about marketing, not PR, but it fits:

    "By the way if anyone here is in advertising or marketing... kill yourself. No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself. Seriously though, if you are, do. Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers, Okay - kill yourself - seriously. You are the ruiner of all things good, seriously. No this is not a joke, you're going, "there's going to be a joke coming," there's no fucking joke coming. You are Satan's spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It's the only way to save your fucking soul, kill yourself. Planting seeds. I know all the marketing people are going, "he's doing a joke... there's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil fucking machinations. I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man, I am not doing that. You fucking evil scumbags! "Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing." Godammit, I'm not doing that, you scum-bags!

    Quit putting a godamm dollar sign on every fucking thing on this planet!

    "Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that." God, I'm just caught in a fucking web! "Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..." How do you live like that? And I bet you sleep like fucking babies at night, don't you?"

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  13. Re:Maybe because... by F452 · · Score: 1, Funny

    Yes, I'm sure that's the reason you are unemployed.

  14. Re:PaulGrahamDot by refactored · · Score: 2, Funny
    Part of my self definition as nerd is that I'm not a sheep. I follow my intellect, not the flock.

    What Graham is talking about is very important. Media Analysis is something anybody who wishes to be able to follow a reasoned existence should study.

    Old Nim Chimpski catches a lot of flak for being a pinko lefty, if you ignore that for a moment and learn from him how the news is made, selected and gets to you. Well.

    There is an old saying...

    Those who like sausages and respect the law, should not enquire into the making of either.

    Man! I love that saying, it is utterly true in every punnish way I can think of! (And I can think of many)

    It also applies to news.

    Say "manufacturing consent" or noam chomsky to Google for a lot more.

  15. Re:Maybe because... by 16K+Ram+Pack · · Score: 3, Funny
    There used to be a dress policy on most nightclubs in the UK. Ben Elton (UK comedian) once did a skit on this along the lines that Hitler would get in and Jesus would not.

    Only quoting, so please don't consider it as Godwin material.

  16. Re:Maybe because... by Inthewire · · Score: 2, Funny

    Goatee trimmed!
    Sellout...I was just twisting my chin dreads when I read this.

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    Writers imply. Readers infer.
  17. Re:Why I like Paul Graham by beholder77 · · Score: 2, Funny

    So the question you need to ask is: Why is Paul Graham trying to educate us about PR firms? Maybe he's coming out with a book about the cattle-like treatment the populace gets.

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    Success is as dangerous as failure, hope as hollow as fear.
  18. Re:We are cattle. by Edmund+Blackadder · · Score: 3, Funny

    Someday I hope to meet an attractive woman in a bar that is a PR shill for torjan condoms.

  19. Re:Maybe because... by mikefe · · Score: 2, Funny

    Do you have any openings now?

    --
    There: Something at a specific location.
    Their: Owned by someone.
    Please make sure your english compiles.
  20. Re:PaulGrahamDot by Anonymous Coward · · Score: 1, Funny

    > I got to lounge about at work in golf shorts, jean shorts, and sandals (which is how I went in there)

    You went in wearing 2 pairs of shorts but no shirt?

  21. Re:Throw all the PR people and lawyers in the ocea by jo42 · · Score: 2, Funny

    The first thing the "PR" industry did was to change their name from "BS". A pile of dung will still smell the same by any other name...