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Microsoft's New Mantra - It Just Works

bonch writes "Fortune has a story about Microsoft's new philosophy--'It just works.' Jim Allchin details various planned Longhorn features to meet this goal, such as auto-defragmenting in the background, the ability to have files in more than one folder simultaneously, and the new ad campaign Microsoft is running to get people excited about Windows. Mentions are also made of the competition from Linux, OS X Tiger, and Google."

38 of 985 comments (clear)

  1. It just won't work by s1283134 · · Score: 3, Funny

    If there was truth in advertising.

    1. Re:It just won't work by tomhudson · · Score: 5, Funny
      Worse, they're now "featuring" an problem from way back in the DOS days - cross-linked files in corrupt directories:
      he ability to have files in more than one folder simultaneously
      If you can't fix it, feature it.

      Seriously, is it THAT hard to get people to understand symlinks?

  2. sorta by Tumbleweed · · Score: 4, Funny

    "It mostly kinda sorta works."

    or

    "Eventually, when Longhorn ships, it may actually work."

    So yeah, don't buy anything else until then, cuz that wouldn't make sense!

  3. Well I gotta say by paranode · · Score: 5, Funny
    That's definitely a step up from the Linux mantra: "RTFM noob".

    :)

  4. Typos by dauthur · · Score: 4, Funny

    Oops. I think someone had on Dvorak or something when typing "crashes".

  5. wtf?? by macaulay805 · · Score: 4, Funny

    the ability to have files in more than one folder simultaneously

    Finally, a windows eq to ln -sf!

  6. Alternative slogans... by Anonymous Coward · · Score: 3, Funny

    'It works, just' - any others? :D

  7. It Just Barely Works. by Spankophile · · Score: 4, Funny

    Or maybe:

    I Just Works.
    Barely.

    1. Re:It Just Barely Works. by PaxTech · · Score: 4, Funny
      The motto should be : "It Just Wroks." Then a few years later they can issue a patch.

      Welcome to Microsoft, where nothing can possiblaye go wrong.

      --
      All movements for social change begin as missions, evolve into businesses, and end up as rackets.
  8. time to update my list by FidelCatsro · · Score: 5, Funny

    So far we have
    Free as in costs money
    Advantage as in same later
    and open as in closed

    We have a new entry
    It just works as in windows.
    Quite inkeeping with the rest of the publicity statments i belive

    --
    The only things certain in war are Propaganda and Death. You can never be sure which is which though
  9. or... by Tumbleweed · · Score: 4, Funny

    "It just works as designed." (you poor bastard)

  10. File in more than one folder at once? by pmbuko · · Score: 4, Funny

    >ln /foo/bar/say_it_aint_so ~/say_it_aint_so

  11. New feature? by minotaurcomputing · · Score: 5, Funny

    "the ability to have files in more than one folder simultaneously"

    Is it just me.. or do all OSes do this? I have thousands of files, all in different places, all at the same time... right now.

    -m

  12. Re:Unbelievable by TripMaster+Monkey · · Score: 4, Funny



    Microsoft: proudly stealing from Apple since 1983.

    --
    ____

    ~ |rip/\/\aster /\/\onkey

  13. spyware by Electric+Eye · · Score: 4, Funny

    *raises hand*

    Gates: "Yes. You there with your hand up."

    Me: "Mr. Ballmer? Mr. Gates? What about spyware and virii on the Longhorn platform?"

    Bill: "As our slogan says, 'It just works!'"

    Me: "Oh."

  14. Why? by Senjutsu · · Score: 5, Funny

    Because stealing from Apple just works.

  15. better slogan by ch-chuck · · Score: 3, Funny

    From just reading the register a few minutes ago, the slogan, "70 Percent Fewer Reboots" sounded pretty good to me.

    --
    try { do() || do_not(); } catch (JediException err) { yoda(err); }
  16. Typo by soloport · · Score: 4, Funny

    No, it's "It's Just Works"!

    Remember? MS Works? Nothing new, here. Move along...

    1. Re:Typo by Bush+Pig · · Score: 4, Funny

      No, "It _just_ works", as in "barely". It's all in the emphasis.

      --
      What a long, strange trip it's been.
  17. Well... by ackthpt · · Score: 5, Funny
    "Wow. Cannot Microsoft even come up with their own mantras rather than copy others?"

    Because, as we know "It Just Works" was invented by Apple.


    You have to admit, it's better than the old one:

    It probably works

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:Well... by TripMaster+Monkey · · Score: 4, Funny

      No, it was:
      Microsoft: It's not a bug...it's a feature!

      --
      ____

      ~ |rip/\/\aster /\/\onkey

    2. Re:Well... by peg0cjs · · Score: 5, Funny
      "It Just Works" (for very small & constrained values of It)
      --
      Karma: Excellent (Mainly due to Bill & Ted's Karma Adventure)
  18. Re:Just works.... they way they tell you it should by guitaristx · · Score: 5, Funny

    It just works...

    <zoom in on fine print...>

    The "It just works" slogan is representative that Microsoft products will work for something. Microsoft guarantees that all hardware running Microsoft software will always "Just work" as:
    Boat anchors
    Target practice
    Paper weights
    Furniture, including bookends, footstools, and coffee tables

    "It just works" may or may not apply to:
    File storage
    Application development
    Application platform
    Gaming
    Multimedia
    Use of the Internet

    depending on the availability of service packs, updates, and copious bandwidth, as well as other factors (not exclusively including) ambient temperature, the phase of the moon, the average body mass index of Microsoft programmers, and the parity of your score when you reach the flagpole.

    --
    I pity the foo that isn't metasyntactic
  19. Believable by Anonymous Coward · · Score: 5, Funny

    Apple: proudly failing to capitalize on good ideas since 1976

    1. Re:Believable by AEton · · Score: 5, Funny

      Apple: proudly failing to capitalize first letters since iMac

      --
      We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
  20. Re:Unbelievable by Headcase88 · · Score: 3, Funny

    Microsoft: proudly stealing from Apple since 1983.

    Nah, MS just made that up and it happened to be just like their slogan. This is comparing Apples and oranges.

    (Bitter, evil, digusting, thieving oranges)

    --
    "When the atomic bomb goes off there's devastation...but when the atomic bong goes off there's celebraaaaation!"
  21. A short haiku on the matter by Piquan · · Score: 3, Funny

    They say, "It just works".
    I sit with skepticism.
    Microsoft go home.

  22. You mean like Windows ME? by IGnatius+T+Foobar · · Score: 3, Funny

    I seem to recall that Ballmer had used that exact line ("It Just Works") to describe Windows ME. I can't find the exact reference, but this one might be close.

    I remember this because at the time, one of my colleagues kept mocking Ballmer by deliberately misquoting it as "It just broke." To which I usually responded, "...again."

    --
    Tired of FB/Google censorship? Visit UNCENSORED!
  23. Re:Unbelievable by shobadobs · · Score: 4, Funny

    Yeah, but the people in Microsoft's logo are dramatically obese.

  24. wrong one by roman_mir · · Score: 4, Funny

    here is the right one:

    It just works. Sometimes.

  25. Re:Unbelievable by mboverload · · Score: 3, Funny

    Microsoft: It just works as long as you have 5+ years of experience or you'll be screwed by spyware and viri.

  26. Re:Unbelievable by Stanistani · · Score: 4, Funny

    >lots of MacOSX code went into the early Windows versions

    So Microsoft's innovation was inventing a time machine?

    Unbelievable indeed...

  27. Re:Unbelievable by Anonymous Coward · · Score: 5, Funny

    They are Americans....

  28. Revised EULA section by hankaholic · · Score: 5, Funny

    Revised EULA text follows:

    16. DISCLAIMER OF WARRANTIES. The Limited Warranty that appears above is the only express warranty made to you and is provided in lieu of any other express warranties or similar obligations (if any) created by any advertising, documentation, packaging, or other communications. Specifically, marketing materials containing the phrase "It Just Works" specifically define "works" as the standard operation of the software, information and related content AS AND WITH ALL FAULTS, and does not warrant that the behavior of the software will meet expectations of function or operation. Except for the Limited Warranty and to the maximum extent permitted by applicable law, Microsoft and its suppliers provide the Software and support services (if any) AS IS AND WITH ALL FAULTS, and hereby disclaim all other warranties and conditions, whether express, implied or statutory, including, but not limited to, any (if any) implied warranties, duties or conditions of merchantability, of fitness for a particular purpose, of reliability or availability, of accuracy or completeness of responses, of results, of workmanlike effort, of lack of viruses, and of lack of negligence, all with regard to the Software, and the provision of or failure to provide support or other services, information, software, and related content through the Software or otherwise arising out of the use of the Software. ALSO, THERE IS NO WARRANTY OR CONDITION OF TITLE, QUIET ENJOYMENT, QUIET POSSESSION, CORRESPONDENCE TO DESCRIPTION OR NON-INFRINGEMENT WITH REGARD TO THE SOFTWARE.

    --
    Somebody get that guy an ambulance!
  29. What's next? by gandalphthegreen · · Score: 5, Funny

    Longhorn: Insanely Great

  30. Allchin is always such an entertaining read. by trudyscousin · · Score: 5, Funny

    Up in Ottawa and down in Texas, they're fond of saying "all hat and no cattle."

    Our British cousins are fond of saying "all mouth and no trousers."

    Of Microsoft's group vice president for platforms, I'm fond of saying "Allchin and no dick."

    Smug, annoying and delusional - he's the archetypal marketmonkey.

    --
    Those who can, do. Those who can't, write technology blogs.
  31. Re:Unbelievable by TheHornedOne · · Score: 3, Funny

    "In any case, the only person who through a logic puzzle at me"

    For heaven's sake, man. It's 'THREW' - you didn't turn down the position at Microsoft: they bonged you for misusage of the English language!

  32. Re:Unbelievable by 3dr · · Score: 3, Funny

    How unfortunate a slogan.

    Another reading of "It just works" is the take that it is barely adequate, just about to fail. Which is considerable truth in advertising from MS.

    The software analogue of this is, "It compiles, ship it!"