Opera CEO Prepares to Swim across the Atlantic
rRogta writes "Previously reported on slashdot here, Opera CEO boldly promises to swim across the Atlantic should the new Opera browser be downloaded a million times in the first four days after it's release. Well, they reached their goal and in this press release it says he's now preparing for the long swim."
this is one of the big problems with 'good' software. we always try to promise about 500000% more then we can deliver.
From TFA:
The author busted his cheek with his tongue, I think.
cp /dev/zero ~/signature.txt
A good semi-dry suit would do it. Just a wet suit with decreased water flow through it, for colder water. The problem is that he's gonna need a life-jacket too, because there's no way he's swimming that much.
As ad revenue is part of their business model, I don't see why.
"It could take days, or weeks"
Or months. Have you any idea how big the Atlantic Ocean is?
The global economy is a great thing until you feel it locally.
In a word, no. That would make a horrible salespitch. I'm not going to fork over money for a product I would not otherwise buy just to vote yes to the swim!
On the other hand, a download is not big deal. And once I download the product, I might be like "Hey! Cool!" and decide to buy it. Even if not, at least the product is getting some good exposure.
Deriving sales from stunts like this is rarely straight forward.
When things get complex, multiply by the complex conjugate.
The next update on the remarkable and heroic journey will be available here on Tuesday, April 25, at 10:00 am CET (04:00 am EST).
Tuesday April 25 is a year from today!
There'll be a boat next to him. Around the 5th km, he'll give up, and say: "Well, at least I tried". Then he'll become an Icon of "you never know until you try", and a whole marketing campaign will rise from this.
I'll give you a clue - you can stick your hand into an oven at 100 degrees very safely, but you can't stick your hand into a pot of boiling water :)