Rejected Scientific Paper Recycled as an Ad

Roland Piquepaille writes "In this article, The Scientist reveals a curious and probably unique story. Two years ago, a researcher at Brown University submitted a paper to a scientific medicine journal. Then he received a note from the editor saying that his paper would not interest the journal readers. Thinking that his article was unfairly rejected before peer review, he decided to publish a two-page ad with the contents of his paper in the same journal. He even asked readers if they thought the contents interesting and received 33 positive replies. Read this summary before telling me what you think and if you've heard about a similar story."