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Yahoo Introduces Competitor for iTunes
LadyDeath writes "After a year in development, Yahoo has launched its competitor to Apple's iTunes and Napster To Go, a subscription and download music service priced at only $4.99 per month. Tracks are offered in 192Kbps WMA, and can be transferred to portable devices. Perhaps most interesting to the Slashdot crowd is that the Yahoo! Music Engine is built on an open platform that facilitates plug-ins - both DLL and Web based. Podcasting and video playback plug-ins are already available." Update: 05/11 13:06 GMT by T : ian c rogers, formerly of Nullsoft, just led the build of the media player, and writes with information about "the the plugin architecture it supports as well as some of the 20 plugins that are already available for it.
I've posted my thoughts on why someone should or shouldn't use the Yahoo! Music Engine on my blog."
The problem is, either it's DRM'd or "very few songs". The condition for obtaining permission for selling many of the songs (from RIAA) is that they are DRM'd.
But in the other hand, I wonder if they could go with a hybrid service - DRM only what has to be DRM'd, release the rest as "open". (even if that "only" was to mean 80% of their catalogue)
Anagram("United States of America") == "Dine out, taste a Mac, fries"
somehow the idea of paying $5 a month, even for unlimited downloads, is unappealing if i dont actuallly own the music. As much as I hate the nature of DRM at least Apple has come the close to drawing a balance between user control and "artists" rights. as fun as it might be to have unlimited access to music downloads I think the psycological barrier of not actually owning the music will keep most consumers out. At least with iTunes when you buy a song you allways have the option to burn an audio or Mp3 cd.
The evil genius behind some of DRM is that it's hardly crackable (except with some serious quality loss.) If it's in software, it probably will be crackable. If in hardware, much harder.
The idea is that you get all the data encrypted. You can copy, share, spread, mangle, edit it, whatever - it's useless like that anyway. When you want to play it on a DRM-based device, you must first connect to a key server. Your device identifies itself, a secure handshake is performed (man in the middle won't help much, public keys of the device and the server have been exchanged at the manufacture time), then receives the key to decrypt the song, so it can be played. Of course the key may include additional instructions like limit, so you can play it within next 10h and then it should be disabled, or you can play it once only (pay per view), or such, and the device must obey them (otherwise it wouldn't be DRM-approved). In software you should be able to intercept the key, then bundling it with the song, or releasing it decrypted you could keep copying it. For embedded devices it's much harder because you won't be able to authenticate as the keyserver or the device and the key is transferred by secure means. All you can do is to re-encode the analog output, i.e the video or audio that is being sent to screen/speakers. With obvious quality loss. Anyway, still, to obtain the key you must "purchase" it by some legal means, i.e. the DRM'd song contains unique ID with a flag "paid", then you get the key and the ID is removed from the "paid" list so when the key expires for some reason (i.e. pay per view), you need to pay again. Also, someone else with a copy of your song won't get the same key again without paying again...
Anagram("United States of America") == "Dine out, taste a Mac, fries"
$4.99 a month is great - really great. If I was running a platform that could play WMA I might even consider it but my Mac and my iPod won't play it. These format wars suck.
Aside from a non-compatible format, I can't stand the thought of all my music going away if I don't want to subscribe anymore. Yes, I can then decide to buy the music but then you're faced with "Okay, I want to stop my subscription and keep these 50 albums but I don't have $500 to lay out right now." Then what? Live without the music or take out a loan.
As a consumer of iTunes music, I am seriously considering going back to CD's so I get the full audio quality, the artwork and I can do whatever I want with it (i.e. send an mp3 to a friend 'hey, check these guys out - you might like them', etc.). While the iTunes DRM is fairly non-intrusive, I'm disliking DRM in any form more and more. I want my music for the long term. I want my kids to be able to play it 20 years from now if they want. I have zero guarantee of being able to do that with my iTunes DRMed music.
Subscription-based services practically guarantee I won't be able to do any of those things.
It must be nice to watch this battle over the niche WMA market unfold from the comfort of Cupertino. These subscription services are a disaster waiting to happen. The WMA market isn't large enough to sustain all the vendors out there. Once the first subscription service folds, everyone will stay far, far away from them. "I paid money every month for my music, then it all went away because they had a crappy business model." Tragic.
With Apple's model, there's no dependence on Apple's success for your music to play. You don't even have to depend on any specific hardware because you can burn it all to CD. $5 a month for the rest of my life for a huge library of music is an awesome deal. $5 a month for that library until the service folds and I'm left with no music isn't all that attractive.
Someone needs to point me to the venture capital firms that back things things (except in Yahoo's case). I have an idea for a company. I think I'm going to call it Webvan.
Looking at artist (read label) compensation, if an "average" player holds 1k songs, $5/month is half a penny per song. The only way a label can make a subscription service attractive is if it just their own catalog.
There is no possible way that Yahoo can maintain this price point long-term without subsidizing it.