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Ballmer Reflects on Xbox Launch Errors

Posted by Zonk on from the unusually-thoughtful dept.

Steve Ballmer, cheerleader for all things Microsoft, was candid and reflective during the first official day of the expo. Gamespot has coverage of the one hour rap session he held with journalists, discussing game demos, the positioning of the 360, and their rivalry with Sony. From the article: "He voluntarily reflected on the poor pre-release showing the company gave the first-gen Xbox, calling those early demos 'a disaster.' Threaded through his comments in the freeform discussion were constant references to what the company must do to better its performance in the console wars with the Xbox 360." Update: 05/18 21:31 GMT by Z : Helps if I actually link to the article, huh? Interview with Ballmer up on Engadget, as well.

1 of 79 comments (clear)

  1. Oh... NOW it's a disaster? by the_skywise · · Score: 0, Flamebait

    People make these complaints during the first launch and MS says "no no... the sun is shining bright, everything's cool!"

    Now it's, the first launch was a disaster... but with the XBox 360..."the sun is shining bright and everything's cool!"

    The first launch wasn't a disaster. Sure there were missteps (controllers being too big which I think was an honest mistake going for "larger" American audiences) and the lack of support in Japan.

    But... "disaster"? (and remember kids, we *love* the XBox classic and will continue to support it wholeheartedly. Just like Windows ME!)