Ballmer Reflects on Xbox Launch Errors

Steve Ballmer, cheerleader for all things Microsoft, was candid and reflective during the first official day of the expo. Gamespot has coverage of the one hour rap session he held with journalists, discussing game demos, the positioning of the 360, and their rivalry with Sony. From the article: "He voluntarily reflected on the poor pre-release showing the company gave the first-gen Xbox, calling those early demos 'a disaster.' Threaded through his comments in the freeform discussion were constant references to what the company must do to better its performance in the console wars with the Xbox 360." Update: 05/18 21:31 GMT by Z : Helps if I actually link to the article, huh? Interview with Ballmer up on Engadget, as well.

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