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Motivations for Corporate Blogging

Posted by samzenpus on from the blog-for-business dept.

ringfinger writes "Ross Mayfield just posted an interesting blog essay entitled Fear, Greed and Social Software that examines the motivations (Fear and Greed) for corporate blogging. How many slashdotters blog for their companies? Do their companies fear that they might say something embarrasing? Or are they filled with greed for the additional exposure it generates?"

1 of 115 comments (clear)

  1. IBM encourages company blogging by Anonymous Coward · · Score: 5, Interesting

    There have been several new blog efforts at IBM recently.

    1. They provide internal blogs to everyone. Anyone within the company can view any employees blog. Confidential material relating to specific works in development to you are not permitted though as the controls on the blogs are rather weak. But still, there are blogs from both personal and professional topics hosted internally.

    2. Recently guidelines for public blogging were released. They were rather straightforward and obvious in the following tone:
    - Post freely, be helpful, seek help
    - Don't post trade secrets, use best judgement
    - Don't engage in online arguments, once again, be helpful

    It appears they would have us out there talking about anything and all things, including company products, helping others with our products, etc.

    Of course, it's written with perspective of "help the greater good, don't make us look bad", but I still think it's a great step forward and a proactive approach to forwarding the community.

    Here's my last required gem:

    These are my opinions and not those of IBM.