Blogging For Paychecks

prostoalex writes "When you hear about blogging, you're most likely to hear about personal journals, self-expression and youngsters sharing their daily routines online. However, as Wall Street Journal notes, the word blogger can now frequently be seen in corporate job ads. Blogging jobs pay anywhere from $40,000 to $70,000 and frequently require writing copy for corporate Web sites and ability to promote on the Internet. A search for blogger and blogging on one of the job meta search engines yields several hundred open positions."

Comments

blogging=marketing?

[RayDude]

I see. So to corporate america, blogging equates to marketing.

Is this a good thing or a bad thing?

Raydude

Cash for ..ah..blogging

[Kaorimoch]

As long as they state on the blog who they are paid by, I'm fine with it. It is where they don't tell you that they get paid to do it that I get concerned about where blogging is taking itself.

Digital Promotion

[Sundroid]

If you still think blogging is about teenagers keeping their journals, you're so 2003.

Blogging has entered business in a big way, and people getting paid to blog is a natural progression. A good blogger must be able to crank out topical posts every day, often more than one entry a day. It ain't easy. I try to keep up my graphic blog (at: http://sunandfun.blogspot.com/) regularly and the best I can do is about one post every two days.

The lady in the Wall Street Journal article blogs for a yogurt company. I'm sure blogging is a more effective way of pulling in business than, say, sending out sample dispensers in supermarkets, which is kind of messy, plus the company has to provide all the samples that always get eaten by people who never buy. Of course, her blog will be even more popular now that she's got a write-up in Wall Street Journal.