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Blogging For Paychecks

prostoalex writes "When you hear about blogging, you're most likely to hear about personal journals, self-expression and youngsters sharing their daily routines online. However, as Wall Street Journal notes, the word blogger can now frequently be seen in corporate job ads. Blogging jobs pay anywhere from $40,000 to $70,000 and frequently require writing copy for corporate Web sites and ability to promote on the Internet. A search for blogger and blogging on one of the job meta search engines yields several hundred open positions."

7 of 187 comments (clear)

  1. blogging=marketing? by RayDude · · Score: 4, Interesting

    I see. So to corporate america, blogging equates to marketing.

    Is this a good thing or a bad thing?

    Raydude

  2. For all the whining teenagers by Saven+Marek · · Score: 4, Funny

    For all the whining teenagers... your time has finally come. yes, people want to pay you to get all angsty.

  3. The secret to getting these jobs by Dancin_Santa · · Score: 5, Insightful

    A little thing to realize about want ads is that they are usually filled by the time you read them.

    So what is the job seeker supposed to do? Well, according to What Color is Your Parachute, the key is to use your connections to get in.

    If you are a blogger with a dedicated audience, you will already have people knocking on your door to get you to write for them. I know I do, and all I do is write a few words on this site here.

    If you want to blog for a company, see if you know anyone working there. They have a better idea about the hiring situation inside their company than any want-ad could ever let you know.

  4. Disclosure by Goonie · · Score: 4, Insightful

    If they disclose that they're being paid by $COMPANY$ to blog, fine. If they don't, that's unethical.Just like advertorial in newspapers or on TV, actually.

    --

    Any sufficiently advanced technology is indistinguishable from a rigged demo
    --Andy Finkel (J. Klass?)
  5. When's Trolling Going to be a Paid Job? by tjstork · · Score: 4, Funny

    bloggers, webmasters, when are we trolls going to get some respect!

    --
    This is my sig.
  6. Digital Promotion by Sundroid · · Score: 4, Interesting

    If you still think blogging is about teenagers keeping their journals, you're so 2003.

    Blogging has entered business in a big way, and people getting paid to blog is a natural progression. A good blogger must be able to crank out topical posts every day, often more than one entry a day. It ain't easy. I try to keep up my graphic blog (at: http://sunandfun.blogspot.com/) regularly and the best I can do is about one post every two days.

    The lady in the Wall Street Journal article blogs for a yogurt company. I'm sure blogging is a more effective way of pulling in business than, say, sending out sample dispensers in supermarkets, which is kind of messy, plus the company has to provide all the samples that always get eaten by people who never buy. Of course, her blog will be even more popular now that she's got a write-up in Wall Street Journal.

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