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Online Shoppers Naive About Online Prices
smooth wombat writes "Have you ever been shopping online and noticed the difference in prices for the same item at different stores? Do you realize that not only are the prices different from store to store but they could be different for you compared to someone else who shops at the same store? Nearly 2/3 of adult internet shoppers thought that practice was illegal according to a study (pdf format) conducted by the Annenberg Public Policy Center of the University of Pennsylvania. First-time buyers at a retailer could see higher prices than a firm's repeat customers, and retailers may not offer discounts to consumers who buy the same brands regularly without even looking at alternative products on the same site. From the article: 'The Annenberg study was based on results from a telephone survey from Feb. 8 to March 14 of 1,500 adults who said they had used the Internet within the past 30 days. The margin of sampling error was reported to be plus or minus 2.51 percentage points.'"
Only 2/3? I would've guessed that number would be considerably higher, like 4/6 or 8/12 or something...
You mean to tell me that everyone doing business on the internet is not Honest?
Interesting coming from someone with a free iPod ponzi scheme ad in their sig....
Monstar L
Only 2/3? I would've guessed that number would be considerably higher, like 4/6 or 8/12 or something...
Well it could be worse. It used to be 66%, so things are improving.
you mean there are naive people on the internet?
I have to wholeheartedly agree with your comment about eBay. Just last week I was looking at an eyecup for a camera. The seller had the original box with the price sticker on it which said $13.00.
The eyecup eventually went for $14 plus shipping.
This wasn't the first time I had seen something with the original sticker on it go for more than what it originally cost.
I would love to see how much debt these kind of people are in since they apparently don't care how much they pay for something.
We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
plus or minus 2.51 percentage points
That's odd -- my screen reads "5.21 percentage points."
"How do you expect me to see the forest with all these damn trees in the way?!"