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MS Worried About Meeting 360 Demand
GamesIndustry.biz has an article up right now indicating that, at least in the UK, Microsoft is worried about meeting demand for the 360 because they think so many people are going to want to buy the console. From the article: "We feel as a company we've done the groundwork to get to a point where we can do the global release; we feel we're going to deliver and have a great Xmas...Will we execute well so retail will have good volume? Yes. But I don't think we're going to meet demand as people are going to come into this platform in a big way."
*cough* hype *cough*
Sounds like the beginning of a false demand being rumored to guarantee scarcity later on from frantic parents. What better way to create a sense of urgency than to start saying now, 5 months before launch, that the demand might not be met, and reinforce realtors to push the "Make sure you preorder to lock your availability in!", or "Don't disappoint little Johnny buy now because it might not be available for a long time." crap. It is just a vicious cycle being whipped up by M$. That way they can honk their horn about many preorders there are and blah blah blah...... I just shutter to think of the next XBox/MTV crossover event.
So, does anyone else remember the marketing ploy enhancing the desirability of Cabbage Patch Dolls? Once again, genius marketing.
(any guesses how inflated the price will be once the perception is out there the 360's will be "rare"?)
Its a marketing ploy , they are trying to drum up numbers by making it seem rare.
quite an old trick really
The only things certain in war are Propaganda and Death. You can never be sure which is which though
...I'll be taking pre-orders shortly for the fifth printing of my new, yet-to-be-written novel. You know you want to read it, because I say so!
why? forty-two.
while this is nothing more than hype, similar to that of when halo 2 was released (btw i went to best buy at 8 pm and got a special edition copy with out having to wait in line...)
the y still have one less person to worry about as i wont be buying one... i am personally waiting for the revolution from nintendo...as they are the only real gaming company left...
sony and MS are trying to sell gaming as a fad, the next hip thing...nintendo just wnats to push units to push games...look at the hype machines from all 3 companies...the two major players this year an undoubtly MS and sony...all they are touting is graphics capabilities...while nintendo realizes that they cant compete in that are so they dont...instead focousing on gameplay. when i play a game on any system, i want to enjoy my self. and frankly...i havent been enjoying all the BS hype from the 2 evil mega corps.
MS is still new to the industry and hasn't produced a game console like this with custom components before. Taking into consideration the early launch date and they need enough consoles to spread around the world...that's a pretty tall order.
NO they won't. It's half marketing and half manufacturing. It cost MORE $$$ to arm customers with an xbox at the beginning of the manufacturing cycle than the middle of a cycle.
Think of buying parts. Parts cost $20 in 2005. Parts cost $15 in 2006. Multiply parts by a cazillion units.