Spy Girl In Game Stores

1up.com has a great feature up detailing the exploits of a young woman they sent in to various game stores under the cover of a clueless girlfriend. The results are both informative and hilarious. From the article: "Spy: When are the new systems coming out? Clerk: Sony just came out with a new version of the PlayStation. It's smaller, more compact, that's about it. Xbox--they haven't mentioned anything about something new coming out."

Comments

Complete BS

[Collision891]

I subscribe to EGM and this section with the exact same content came out months ago. In the corner of the section on the site it even says "*Interviews conducted before the PSP's release." So that just shows how outdated this is.
You can hardly laugh at the Clerks when nobody really knew about the next-gen consoles at the time

clueless like a fox? :)

[Xtifr]

I'm not sure the clerk was actually clueless. Consider:

Clerk: the new PS3 and the new XBox/360 are both expected within the next few months.
Customer: ok, I'll keep my money in my pocket and come back some other time (maybe). Bye!

vs.

Clerk: well, there's this new, small Playstation that we have in stock, but I don't know of any plans for a new XBox.
Customer: cool, I'm going to pull out my wallet and buy one each of the machines you've got right now. Ring me up!

I mean, duh, these guys are trying to sell stuff, not keep you up-to-date with the latest industry gossip! If you go into a store and ask questions, you should expect to hear answers designed to separate you from your money. It's that simple.

Comic Book Store Guy

[screwballicus]

It helps if you picture Comic Book Store Guy while you read the article:

Spy: Can you surf the Web on any of these systems?

Clerk: No [clearly disgusted].

Spy: How about movies? Can I watch movies on any of them?

Clerk: [Deep, horrified sigh] Yes, but you'll need to buy an extra remote for the Xbox.

Odd

[dk4]

I found this informative and humorous.

While not scientific, it does bring to light the issue that those of us with clueless girlfriends or wives, or clueless boyfriends or husbands, or siblings, parents, etc. need to be concerned with.

Your family knows you like games, but to surprise you they might not ask you but some knucklehead retail guy. Perhaps trolling around town for a good game shop, and letting your family know which one to go to, or even better using something like an Amazon wish list, is highly recommended.

Unfortunately we all have friends and family who don't game, and this is what the first line of defense for information will likely be for them.

Oh, and Iwata had best get some good info out to retail clerks if they'll ever change anyone's opinion on Nintendo...

Bad questions, what did they expect?

[thesandtiger]

The quality of the answers was directly related to how dumb her questions were.

I used to work in retail, selling PCs, and I have to say that I quickly used a triage system for customers. Being asked a relevant and technically accurate question (ex: Does this machine have an AGP slot? or What kind of memory does this one use?) would get friendly and helpful service. Being asked a bizarre question (ex: How many bauds can I fit in this hard-drive? [to which I responded "All of them, if you buy the extended warranty."]) would get less helpful responses from me. Why?

Because customers who ask random noise questions like that have no fucking idea what they're talking about, but it is clear that they either think they do, or at least want to portray the idea that they do so they don't get taken advantage of. People who approach a purchase with that kind of idea are not going to take well to being (gently) corrected by the person they're asking the questions of. They will, almost universally, go and bitch to the manager that the salesperson was throwing all kinds of complex jargon around like "mouse" and "keyboard" around, trying to confuse them.

If I worked at a game store, and someone asked me about progressive scan and online gaming, I'd give them answers. If they asked me which one had more polygons, I'd make fun of them - I'll get bitched at anyway, might as well get to enjoy myself first.

So, their article showed that, if you act like a moron, you'll be treated like one. What a shock!

Holy bias, Batman!

[Inoshiro]

As I have been and continue to be an employee at EB, despite my better judgement, in a Canadian city, whose only competition are a single piss-ant local run video game store and the usual Wal-mart/Future Shop/Superstore trimunitive, I can say that we're the only place that does things like: Hey, I see you're buying a PS2/GC, I bet you'd like a memory card to save your progress. Or (and we had a 3 hour staff meeting about this one, so the new girl would learn this): if someone wants WoW, ensure they know it's on online only, pay-to-play game. Just because they hear it's shit hot, doesn't mean it's right for them.

Part of making "quality sales that last" is making sure you get as close to 0% returns as possible. That means you don't sell Shrek and an Xbox to someone's 6-y-o when they'd be better off with a GameCube. Perhaps the stores are mismanaged in your part of the world, but in Saskatchewan they are not, and our district is very strongly focusing itself on this.

Additionally, and unsatisfied customer is an unhappy, not returning customer. Anyone with sales experience knows this, and EB has a whole retail training program about it (not unlike Future Shop, or other places).

I worked at EB and I own over 400 video games. Ironically, I own no N-Gage games despite owning 2 N-Gage systems.