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Google's Site Ranking Secrets
vivin writes "Ever wonder how Google's site ranking works? Wonder no more. Google recently filed United States Patent Application 20050071741 on March 31, 2005. This patent reveals a great deal of information about Google's site ranking algorithm and makes very good reading. For example, one of the criteria that they use is the number of years that your site has been registered. If your site has been registered for less than a year, then it counts against you. A site registered for a longer period of time means that the owner is probably serious about the site, and the site is probably legitimate. Google's Site Ranking algorithms reveal how hard they are making it for spam sites to get listed (on Google). This information will also make it easier for you to make sure that you get listed well in Google."
Note that there is no guarantee that Google uses everything in the patent or that they don't use other methods not described in any of their other patents.
or conversely how spam website can get higher :)
'Google record the discovery of a link and link changes over time. The speed at which a site gains links and the link life span.' I fail to see how this would be helpful--if something's new and briefly popular, you only want to give it a high rank for a brief period and forget it once people stop linking. But if something's new and popular for a duration, you want to keep it well ranked.
They've thrown every technique they could have thought of into the patent purely as a defensive mechanism to prevent other major engines from patenting them. Some of the techniques are thrown in as defensive FUD to prevent newbies from using them.
.. what do I know ..
Some of these techniques are just plain old bizzare and might be way too difficult to approach algorithmically.
Oh well
Argh... quit trying to game the system! If you read the article, it's entirely from the perspective of someone trying to corrupt the rankings for financial gain. Here's an idea: make good, useful web pages, rather then spending all your time an energy creating these BS link farms. The SEO world is the modern day equivilent of snake-oil salesmen.
With the money involved, they will find a way. Basically, a cottage industry exists that is devoted to figuring out how to manipulate search engine results.
I really don't think proof-reading would have helped. The problem is much simpler--the author is an idiot.
Finance tutorials and more! Understandfinance
So that explains a lot. What a crappy article, I wonder if the submitter is the same as the Author?
This space is intentionally staring blankly at you
I'm sorry, that was my old Booble search query. I'm also sorry for all variations on that theme I'm responsible for.
1) I got to the site just fine.
2) What does ASP have to do with sites going down?
See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
Won't this information now make it easier for spam sites to get listed?
At the moment, the system is horribly abused, but the basic principle is a good one. I would be completely in favour of software patents if:
I am TheRaven on Soylent News
No, its not that simple. Lets say I have a small business, I sell garden tools, lawnmowers,etc, in a certain region. And yet I do a search on google for garden tools + region, I am nowhere to be found. What do I do? I optimise the hell out of my site, caking it with region name + garden tools information, and I set up a links exchange program, getting in links left right and centre from related sites. This is SEO, and it will only affect people that enter a search for "garden" "tools" "my region". In other words, those that actually want to find my site.
Theres a distinction between SEO and spamming; if I was to optimise for a garden tools site and set up a poker site there, that would be spamming.
What he can't kill, he has sex on. Trent.
If any of you have worked in a small online shops you know what a fucking holy war this is between marketing and pretty much everyone else. I specifically remember saying at one point, "Do we have to make ALL of the money RIGHT NOW?"
Good for Google for coming forward and telling peole they won't be a part of that slimy shit.
Bad for Google for saying all of this to drive up prices on their AdWord sales.
s'wut i sed.
How do you know that they aren't already doing this? How would you detect it if they were?
There's a term for expecting people to hover over every item on the page: "mystery meat." You never know what you're gonna get until it's in your mouth.
It's bad web design, plain and simple.
For example, let's search Google for "london hotels", a common search phrase. The first return is LondonNights.com. "Whois" returns "Worldview Ltd, 16 Marine Road West, Morecambe, LA3 1BS, Lancs, GREAT BRITAIN (UK)."
That's a UK company, so we look it up at Companies House., where we find "WORLDVIEW LIMITED, 16 MARINE ROAD WEST, MORECAMBE, LANCASHIRE LA3 1BS, Company No. 04588973". So we have a match on a registered company.
We check further with Dun and Bradstreet, which has a worldwide database of companies. We find "WORLDVIEW LTD 16 MARINE RD WEST MORECAMBE , UK Type of Location: single"
So they pass company validation, and we can get financial information about them.
Now let's try a domain that just appeared in a spam: "fleagroups.com". "Whois" gives us "Flea Market Groups. 126 73rd Ave N., Coral Springs, Florida 34992. US" So we go to Sunbiz, the Florida State Division of Corporations, and search. No "Flea Market Groups" under fictitions names. No match on address under anything beginning with "Flea". No "Flea Market Groups" under corporations, and no "Flea Market *" address matches.
Looking in Dun and Bradstreet, there are "Flea Market *" hits, but no exact match and no address match.
So they fail company validation. Add to probable spammer list, drop search engine ranking.
This is a reasonable test for any site that appears to be selling something.
Kind of reminds me of a science fiction story I read as a kid... this engineer is walking down the road when he sees a guy peddling toy saucers based on anti-gravity devices. After watching the demonstration, he buys one and is taught the trick, a piece of black thread inobtrusively linked to a pully, that the switch just powers some lights and sounds on the saucer. The engineer smiles and says it will make for a fun trick for the kids. The narrative then follows the vendor home where he says tells a man at a workbench that he sold 15 units that day and why the hell were they selling these saucers for $5 each when they cost $100 to make? The man at the workbench smiles and explains that somewhere out there, some bright individual is going to notice that operating the saucer without flipping the switch results in a broken thread. The inventor has never been able to get his device to output more than a small fraction of anti-gravity, but one day, someone will figure out how to improve the process whereupon he can leverage the patent he's got filed... ^_^ It was an amusing twist in the story to me.
This sig has absolutely no significance and serves only to take up screen space and waste the time of the reader.
That's not exactly what the article said. It said "How many years did you register your domain name for?" This is not a measure of how long the domain has been in existence, it is a measure of how many years you plan for it to exist. A spammer might register for just a year and then move on, but a serious business planning to build a reputation might register for 5 years or more. They are rewarding websites which are more committed to staying around, it has nothing to do with them being new.
The AC is saying they don't appreciate the line of work you are in. He/she believes it to have an overall negative impact on search engine sites. Now you can try and justify that you're not doing anything wrong by just providing a service to a paying client, but... that's not going to negate the accurate point AC is making. The clear point (that you still won't get or accept) is that SEO, spam, porn, etc. It's all gutter stuff. Leeches on society. You've chosen to be part of that.
Google's Site Ranking algorithms reveal how hard they are making it for spam sites to get listed (on Google).
And provides a list of techniques for spam sites to use that guarantee them positions on every search engine but Google (in fact, if you use these techniques it's illegal for other search engines to penalize you for them.
This could be an especially evil technique for spammers.