Apple The Current Fastest Growing Brand

Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."

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The real story for IT types

[whitehatlurker]

Red Bull and Starbucks are 7 and 8 on the list. Where would we be without caffeine?

Oh right, asleep.