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Apple The Current Fastest Growing Brand

Posted by Zonk on from the brandsplosion dept.

Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."

4 of 252 comments (clear)

  1. Pixar also on the list by bsandersen · · Score: 5, Interesting

    Also of note is Pixar at number 9. So, Steve Jobs is 2 of the 10.

    -- Scott

    1. Re:Pixar also on the list by pohl · · Score: 5, Informative
      he "is" pixar?

      Yeah, apparently he picked it up for a paltry 10 million dollars in 1986, according to this

      --

      The "cue the foo posts in 3, 2, 1..." posts will commence with no subsequent foo posts in 3, 2, 1...

  2. The real story for IT types by whitehatlurker · · Score: 5, Funny
    Red Bull and Starbucks are 7 and 8 on the list. Where would we be without caffeine?

    Oh right, asleep.

    --
    .. paranoid crackpot leftover from the days of Amiga.
  3. Re:*Blackberry* is #2?! by wqurg · · Score: 5, Informative

    They are estimating that the brand (IE: Name) is worth 18% of the total value (at least according to Wall Street) of the company.