Apple The Current Fastest Growing Brand

Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."

Comments

Re:Blackberry?

[jeblucas]

atfk2 said:

I imagine an incident with Blackberry and one Paris Hilton earlier this year might be responsible for much of the brand's growth.

croddy replied:

paris hilton used a sidekick, not a blackberry.

Looks like that brand has pretty much gotten a hold of atfk2, no?