Xbox Marketing VP Says 10M 360s In First Year

Peter Moore, the VP for Xbox marketing, has publicly stated that the Xbox 360 will sell 10 million units by the end of the first year. From the article: "The advantage of launching first for Microsoft, though, is that it has the chance to establish itself as a prominent next-generation format without initial competition. 'The target of 10 million units gives tremendous momentum to a platform,' said Moore at the ELSPA event. The target is certainly an ambitious one, as the current lifetime to date total for Xbox consoles sales worldwide is only around 21 million after almost four years on sale."

Comments

Oh, really?

[drix]

"The target of 10 million units gives tremendous momentum to a platform"

No, jackass, the sale of 10 million units gives tremendous momentum to a platform. The target just gives you an excuse to run your mouth off and get it printed by gullible editors.

Price point could make this happen.

[Tink2000]

Well, if they can get the price point right, I think it's plausible.

I think if they release it for around $200-225, then it will definately be do-able.

Before you start telling me how they won't release that low, remember the hype around PSP: at first there was "no way that it would be less than $400 ..." according to the industry watchers.

If you combine this with the $60+ (and rising!) price point for newer games, I think the whole thing is plausible.

I know I'll get one. Then again, I plan on getting a PS3 as well (but only after the first gen hardware is gone).