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Xbox Marketing VP Says 10M 360s In First Year

Posted by Zonk on from the lots-of-faceplates dept.

Peter Moore, the VP for Xbox marketing, has publicly stated that the Xbox 360 will sell 10 million units by the end of the first year. From the article: "The advantage of launching first for Microsoft, though, is that it has the chance to establish itself as a prominent next-generation format without initial competition. 'The target of 10 million units gives tremendous momentum to a platform,' said Moore at the ELSPA event. The target is certainly an ambitious one, as the current lifetime to date total for Xbox consoles sales worldwide is only around 21 million after almost four years on sale."

7 of 92 comments (clear)

  1. 10 million? by grub · · Score: 4, Funny


    That's a lot of modchips that have to get made.

    --
    Trolling is a art,
  2. Target == momentum? by Fr05t · · Score: 4, Funny

    'The target of 10 million units gives tremendous momentum to a platform'

    Well I set a target of having sex with 10 billion hot university girls by Christmas. TRY BEATING THAT MOMENTUM!

    1. Re:Target == momentum? by TheoB · · Score: 5, Funny

      Hm...

      At about 12 Million, you're going to have to broaden your definition of "hot."

      Around 30 Million, you're going to have to rethink "university."

      At about 3.6 Billion, you may have to tinker with your standards for "girl."

      It's downhill from there...

  3. Oh, really? by drix · · Score: 4, Insightful

    "The target of 10 million units gives tremendous momentum to a platform"

    No, jackass, the sale of 10 million units gives tremendous momentum to a platform. The target just gives you an excuse to run your mouth off and get it printed by gullible editors.

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    I think there is a world market for maybe five personal web logs.
  4. 16 months not a year, 'could' not 'will'. by Andy_R · · Score: 4, Informative

    The BBC version of the story reports the same speech quite differently.

    Mr Moore actually said Microsoft could reach the 10 million mark in 12 to 16 months.

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    A pizza of radius z and thickness a has a volume of pi z z a
  5. Price point could make this happen. by Tink2000 · · Score: 4, Insightful

    Well, if they can get the price point right, I think it's plausible.

    I think if they release it for around $200-225, then it will definately be do-able.

    Before you start telling me how they won't release that low, remember the hype around PSP: at first there was "no way that it would be less than $400 ..." according to the industry watchers.

    If you combine this with the $60+ (and rising!) price point for newer games, I think the whole thing is plausible.

    I know I'll get one. Then again, I plan on getting a PS3 as well (but only after the first gen hardware is gone).

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    Why do I M2 everything negatively?
  6. Pass me the Longhorn pipe. by xanderwilson · · Score: 5, Funny

    Guy #1: "Man, this Xbox we're working on is gonna be awesome."

    Guy #2: "I know. We're gonna sell like a million units."

    Guy #1: "No, way, man. We're gonna sell like ten million."

    Guy #2: "Dude, that's awesome. We should tell people."

    Guy #1: "Heh. You said units."