NeoPets Sale Creates Ripples

Posted by Zonk on Thursday June 23, 2005 @01:22AM from the virtual-pets-real-cash dept.

The sale of Neopets to MTV earlier this week has created an interest in how the "tiny" site could go for so much. Terra Nova has a look at the stickyness of the site and its reality as a virtual space. Alice discusses the reasons behind the price tag, based on the outlook of a venture capitalist. From the Wonderland blog: "Here we have one of the most successful pieces of social software ever, so successful that it is being purchased by a major media company for $160-million, and the story is getting remarkably little play in social software circles. Why is the acquisition interesting? "

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Re:jsut a question by Metaphorically · 2005-06-23 01:59 · Score: 4, Interesting

My daughter got me into it... They were talking about expanding at E3 this year, too. They had a PS2 game (that seems to have nothing to do with the web site other than the characters) and they have something coming out so you can play on cell phones. To be honest, I actually think they have a chance to break in to the mobile market, depending on how clever they are. I don't know how the MTV acquisition will affect that.

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