DoubleClick Warns Against Ad-Blocking Browsers

An anonymous reader writes "The end of free Internet content will come when Web browsers start blocking online advertisements by default, a DoubleClick executive has warned. Bennie Smith, the online advertising network's privacy chief, said the popularity of tools like Adblock -- an extension to the Mozilla Firefox browser -- which makes blocking online ads simple was tied to 'a negative vibe against advertising in general'."

Comments

adblock

[BerneAI]

oh you mean the annoying flashing scrolling bandwidth sucking slow loading ads. gee i'm shocked

Re: NOT ALL ADS

[hytmal]

I use Firefox with AdBlock, and I've got to say that I only block ads that I think are obtrusive and annoying. I don't think anyone is losing any business from those "IF THIS BANNER IS FLASHING, YOU'VE WON!" things that just give me a headache. If you don't want us to block your dumb ads, DON'T make them annoying and distracting, make them catch the eye without being obnoxious.

Boo Hoo DoubleClick

[Roland of Gilead]

Yesterday on /. I read that "the end of paid content on the web is nigh", today I read "the end of free Internet content is nigh".
So which is it? ;?

Oh 'ya, DoubleClick can kiss my posterior oriface you greedy [insert curse words here], keep your spyware crap to yourself.

Meh...

What annoys me

[merc]

Is the notion that somehow I'm morally obligated to watch commercials or view the blinking, shouting, flashing, annoying pop-up tripe that the purveyors of net-crap spew. It's almost as if the marketing forces are trying to brainwash us into thinking we are somehow indebted to them.

I could care about the next guy; I know two things about my own personal net surfing habits that are absolute: I 'll always block this crap for as long as there are tools to do so and secondly I'll never lose a second of sleep over doing so.