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More Girls Need Industry Jobs
The Guardian has an editorial up discussing the need for more women in the games industry. From the article: "The development team of the Sims Online game, for example, was 40% female, while 60% of its players are female. The contemporary life-simulation setting has attracted a non-traditional (ie female) audience in a way no other game has, says the Elspa report. Jessica Lewis, producer of The Sims Online, has said: 'I think simply because more women are involved in the designs and development, a different kind of contribution happens. Diversity ... is a good thing when making a mainstream game.'"
1. More girls don't need industry jobs. The industry needs more "girls" to fill existing jobs.
2. Girls? No, women. You don't see articles stating most of the industry's jobs are filled with boys.
While I have nothing against the term "girls" (my wife occasionally goes out for "girls' night out"), the workplace is not a good place for that term. It's either a reflection of a condescending attitude or leads to one.
The bottom line: avoid referring to female professionals as girls. Unfortunately, many females feel the term "woman" makes them sound old, so to be safe, use the term "chick".
Ok, I had to throw in a joke, but I meant the rest.