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MTV and Midway Join Forces

Posted by Zonk on from the sitting-in-a-tree dept.

Next Generation has the news that Midway and MTV are working together on several upcoming titles. From the article: "The first game to come out from the three-title deal is L.A. Rush, which will feature promotional MTV branding as well as appearances, in some form, of MTV celebs. The soundtrack will include 75 songs from 20 artists. It seems likely that MTV's sales department will now seek to take advantage of Midway's games to move high-spending clients into the game space. MTV is also a major destination for game advertising, though it's not known how Midway will benefit from that end of the relationship."

1 of 27 comments (clear)

  1. Blah!!! by Anonymous Coward · · Score: 0, Flamebait

    So are we supposed to be excited that one of the worst large publishers is joining forces with one of the most annoying television channels?

    I can just see the types of titles we will get ...

    Newlyweds the game; a third rate imitation of the Sims which will make you want to cry with the stupidity of all quotes in the game.

    Pimp My Ride: Racing edition; Worst racing game ever, but it's got XZIBIT in it talking about how he can put a Playstation 2 in your back seat.