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MTV and Midway Join Forces

Posted by Zonk on from the sitting-in-a-tree dept.

Next Generation has the news that Midway and MTV are working together on several upcoming titles. From the article: "The first game to come out from the three-title deal is L.A. Rush, which will feature promotional MTV branding as well as appearances, in some form, of MTV celebs. The soundtrack will include 75 songs from 20 artists. It seems likely that MTV's sales department will now seek to take advantage of Midway's games to move high-spending clients into the game space. MTV is also a major destination for game advertising, though it's not known how Midway will benefit from that end of the relationship."

4 of 27 comments (clear)

  1. Terrible. by turtled · · Score: 3, Insightful

    Now, MTV (Music television) has a channel, that doesn't play music anymore. Jump ahead to branding games; will they not be games anymore, but interactive commercials that you pay for?

    --
    "I cannot think of any need in childhood as strong as the need for a father's protection." -- Sigmund Freud
  2. Is it a bad sign..... by reverseengineer · · Score: 3, Insightful
    The first game to come out from the three-title deal is L.A. Rush, which will feature promotional MTV branding as well as appearances, in some form, of MTV celebs. The soundtrack will include 75 songs from 20 artists.

    Ok, "branding," celebrity appearances, soundtrack... is it a bad sign that the article contains absolutely no description of the actual plot, gameplay, or even genre of this game? I know I shouldn't judge based on such limited information, but I can't help but think Midway is putting promotion way ahead of producing a fun game here.

    --
    "FDA staff reviewers expressed concern about the number of patients who were left out of the study because they died."
    1. Re:Is it a bad sign..... by FlipmodePlaya · · Score: 2, Insightful

      While there may be some truth to what you suspect, you shouldn't have expected to find gameplay details in this article. The article was written about the new partnership between MTV and Midway, using the game as evidence of that fact. It listed details supporting the fact that MTV and Midway are in collaboration, such as the soundtracks and whatnot. This was NOT an article about the game itself.

      I imagine this game will be no more impaired by the licensing (and, in fact, perhaps aided by it) than the ESPN sports games were. Fans generally would rather here commentary by the same man telecasting the games they watch than some generic voice actor, and generally do want to hear music by their favorite artists rather than game composers. It's likely positive, no need to be suspicious.

  3. Will Be As Lame As The Dreamcast 360 Stuff by Anonymous Coward · · Score: 1, Insightful

    As someone who has worked in the games biz for over a decade I am disgusted by this.

    This is the shit that happens when you have a bunch of ovehead people, producers,lawyers,marketing types sitting around with nothing to do while those of us who actually make games are busy working.