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MTV and Midway Join Forces

Posted by Zonk on from the sitting-in-a-tree dept.

Next Generation has the news that Midway and MTV are working together on several upcoming titles. From the article: "The first game to come out from the three-title deal is L.A. Rush, which will feature promotional MTV branding as well as appearances, in some form, of MTV celebs. The soundtrack will include 75 songs from 20 artists. It seems likely that MTV's sales department will now seek to take advantage of Midway's games to move high-spending clients into the game space. MTV is also a major destination for game advertising, though it's not known how Midway will benefit from that end of the relationship."

5 of 27 comments (clear)

  1. Terrible. by turtled · · Score: 3, Insightful

    Now, MTV (Music television) has a channel, that doesn't play music anymore. Jump ahead to branding games; will they not be games anymore, but interactive commercials that you pay for?

    --
    "I cannot think of any need in childhood as strong as the need for a father's protection." -- Sigmund Freud
  2. Is it a bad sign..... by reverseengineer · · Score: 3, Insightful
    The first game to come out from the three-title deal is L.A. Rush, which will feature promotional MTV branding as well as appearances, in some form, of MTV celebs. The soundtrack will include 75 songs from 20 artists.

    Ok, "branding," celebrity appearances, soundtrack... is it a bad sign that the article contains absolutely no description of the actual plot, gameplay, or even genre of this game? I know I shouldn't judge based on such limited information, but I can't help but think Midway is putting promotion way ahead of producing a fun game here.

    --
    "FDA staff reviewers expressed concern about the number of patients who were left out of the study because they died."
    1. Re:Is it a bad sign..... by 77Punker · · Score: 3, Informative

      LA Rush is likely a sequel to the kick-ass racing games that appeared in arcades and on the N64. I also believe that some versions appeared on PS and PC.

      The games were SF Rush for N64, PS and arcade, Rush: The Rock/Alcatraz Edition in the arcade, Rush 2: Extreme Racing USA for the N64 and PC, and Rush: 2049 for N64 and the arcade. Those were some great games, especially the first two for N64.

      I've been waiting a long time for a sequel to appear. I hope this shows up on Gamecube!

  3. Re:Oh lovely by AuMatar · · Score: 4, Funny

    The Micheal Jackson one doesn't work. Sonya is a white woman with martial arts skills. MJ has no martial arts skills.

    --
    I still have more fans than freaks. WTF is wrong with you people?
  4. Dynamite! by Taulin · · Score: 3, Interesting

    I just can't wait for the "Napolean Dynamite" game!