Slashdot Mirror

← Back to Stories (view on slashdot.org)

MTV and Midway Join Forces

Posted by Zonk on from the sitting-in-a-tree dept.

Next Generation has the news that Midway and MTV are working together on several upcoming titles. From the article: "The first game to come out from the three-title deal is L.A. Rush, which will feature promotional MTV branding as well as appearances, in some form, of MTV celebs. The soundtrack will include 75 songs from 20 artists. It seems likely that MTV's sales department will now seek to take advantage of Midway's games to move high-spending clients into the game space. MTV is also a major destination for game advertising, though it's not known how Midway will benefit from that end of the relationship."

10 of 27 comments (clear)

  1. Terrible. by turtled · · Score: 3, Insightful

    Now, MTV (Music television) has a channel, that doesn't play music anymore. Jump ahead to branding games; will they not be games anymore, but interactive commercials that you pay for?

    --
    "I cannot think of any need in childhood as strong as the need for a father's protection." -- Sigmund Freud
    1. Re:Terrible. by generic-man · · Score: 2, Informative

      MTV Networks is a unit of Viacom that owns MTV, MTV2, VH-1, VH-1 Classics, Nickelodeon, and various other networks. It's not just the single non-music channel.

      --
      For more information, click here.
    2. Re:Terrible. by generic-man · · Score: 2, Informative

      I find it funny that you claim that "Nickelodean is just plain stupid," misspelling the name of the channel in the process.

      It's ironic -- just like the Alanis Morrisette video I watched on MTV!

      (warning: Alanis irony is not real irony)

      --
      For more information, click here.
  2. Is it a bad sign..... by reverseengineer · · Score: 3, Insightful
    The first game to come out from the three-title deal is L.A. Rush, which will feature promotional MTV branding as well as appearances, in some form, of MTV celebs. The soundtrack will include 75 songs from 20 artists.

    Ok, "branding," celebrity appearances, soundtrack... is it a bad sign that the article contains absolutely no description of the actual plot, gameplay, or even genre of this game? I know I shouldn't judge based on such limited information, but I can't help but think Midway is putting promotion way ahead of producing a fun game here.

    --
    "FDA staff reviewers expressed concern about the number of patients who were left out of the study because they died."
    1. Re:Is it a bad sign..... by 77Punker · · Score: 3, Informative

      LA Rush is likely a sequel to the kick-ass racing games that appeared in arcades and on the N64. I also believe that some versions appeared on PS and PC.

      The games were SF Rush for N64, PS and arcade, Rush: The Rock/Alcatraz Edition in the arcade, Rush 2: Extreme Racing USA for the N64 and PC, and Rush: 2049 for N64 and the arcade. Those were some great games, especially the first two for N64.

      I've been waiting a long time for a sequel to appear. I hope this shows up on Gamecube!

    2. Re:Is it a bad sign..... by FlipmodePlaya · · Score: 2, Insightful

      While there may be some truth to what you suspect, you shouldn't have expected to find gameplay details in this article. The article was written about the new partnership between MTV and Midway, using the game as evidence of that fact. It listed details supporting the fact that MTV and Midway are in collaboration, such as the soundtracks and whatnot. This was NOT an article about the game itself.

      I imagine this game will be no more impaired by the licensing (and, in fact, perhaps aided by it) than the ESPN sports games were. Fans generally would rather here commentary by the same man telecasting the games they watch than some generic voice actor, and generally do want to hear music by their favorite artists rather than game composers. It's likely positive, no need to be suspicious.

    3. Re:Is it a bad sign..... by Phudman · · Score: 2, Informative
      Preview of L.A. Rush

      I was somewhat interested in it before because I loved the S.F. Rush games on the N64 and DC. But now I'm not so sure I want to buy something with MTV all over it.

  3. Re:Oh lovely by AuMatar · · Score: 4, Funny

    The Micheal Jackson one doesn't work. Sonya is a white woman with martial arts skills. MJ has no martial arts skills.

    --
    I still have more fans than freaks. WTF is wrong with you people?
  4. I'm sure these will be at least as much fun... by lightspawn · · Score: 2, Informative

    as MTV Sports: Skateboarding Featuring Andy McDonald.

    Here's a snippet from the review:

    "Rather than exploit some of MTV's actual properties, the name is simply tagged onto games that might appeal to the same audience that watches Total Request Live religiously. But MTV Sports: Skateboarding, THQ's latest entry in its MTV Sports line, couldn't possibly appeal to anyone."

  5. Dynamite! by Taulin · · Score: 3, Interesting

    I just can't wait for the "Napolean Dynamite" game!