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Leaked Screenshots Show Netflix Downloads
Mike1024 writes "US DVDs-by-post company Netflix appears to be planning a service that will let users download movies over the internet. Hackingnetflix.com has some accidentally-revealed screenshots, and the Netflix jobs page includes a product manager position, saying "The Electronic Delivery Service (EDS) will augment Netflix's current DVD delivery model with high quality movies delivered to consumers' home TVs through the Internet, on a subscription basis". Apple's iTunes demonstrated many people are willing to live with some DRM and hardware/vendor lock-in."
This really shouldn't come as much of a surprise to anyone, since it was announced last fall that Tivo and Netflix had worked out some sort of agreement for downloadable movies...
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Funny, Netflix seems to doing just fine with the "be happy waiting a few days" business model. Why do you think a few hours is a worse one?
I use Netflix, and the thing is they send you more than one movie at a time (depending on your subscription). I can set up the list of movies I want to watch, and I almost always have one on hand when I want to watch something. The other great thing is no more wandering around a movie store looking for something to catch my eye. Currently I've got over 100 movies in my queue - I'll probably never see them all.
I imagine any kind of download service will be the same way - I can download multiple movies, so I always have something available. After I delete the last movie I watched the next one in my queue will be downloaded. Probably a lot like their current service, just faster.
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For a full dvd disk image, its 4 gigabytes. They'll most likely use compression, but even if they didn't its still doable.
The average download speed I'm seeing on residential cable is now 6megabit. google says:
(4 gigabytes) / (6 (megabit / second)) = 1.51703704 hours
Or, roughly a little longer than it takes to watch it. Buffer for 30 minutes or so and you could stream the rest.
With FIOS and other closer to true broadband internet connections becoming much more common, it makes even more sense(FIOS's common package is 15/2):
(4 gigabytes) / (15 (megabit / second)) = 36.4088889 minutes
Most good codecs can squeeze a movie down to 1.4 gigs or so, so downloading is entirely an option. Streaming VOD as yous uggest would work just as well, but theres no reason you couldnt keep a copy.
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Hell, even here in the Detroit area we can only rely on one single video store having a good selection of odd videos, and they are still a good half hour from my house. The other problem is that people have a tendency to steal rare / out of print films making them hard to see.
Even in more metropolitan areas it's often hard to find smaller run films. Most people I know resort to buying everything because there is just no other way to rent them.
(There's nothing like going into Blockbuster, asking for Brazil, and being directed to the travel section.)
I'm the guy who submitted that news to hackingnetflix. I actually just scraped that HTML by copying it from my account page and pasted it into my gmail that I sent to hackingnetflix. It wasn't a screenshot at all. The save button was probably below the stuff I grabbed.
DRM only becomes a problem when it inhibits the actual use of the product. ITunes and the IPod have been wildly successful because the average person is almost totally unaware that there's DRM involved. They download music, it plays on their computer and it plays on their IPod so what do they care.
The most recent effort I saw for this was a service where you could download a movie file for a fee but could only play it within 30 days and once played it would only remain playable for like 24 hours. That's problematic. In this case though, I should think the downloads would be consistent with the NetFlix style of movie watching where you can have so many movies available at a time but for an unlimited time. If that's the case it will be far more viable.
My ideal would be if I could take a netflix downloaded rental and play it on my TiVo. If I have to hook up a computer to my TV, it's a bit more of a hassle. I haven't been a NetFlix member for a while now because I got tired of discs piling up that I never got around to watching, but if I can download a movie in a few hours I may resubscribe.
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