EA's Busy Week
Electronic Arts has had a pretty good week. Gamespot is reporting on a number of things that seem to be going their way. Earlier in the week the software publisher led a games related stock surge, with the company up almost three dollars at the end of yesterday's trading. Capitalizing on their foot in the door as regards next-gen software, the company is planning to develop games in Japan so as to get a better feel for the Japanese marketplace. They already have a Japan-specific title in the works there for a yet-to-be-announced console. Finally, EA and John Madden have come to an agreement ensuring that the 'Madden Football' series will be around for a few more years. The sports magnate has signed away his likeness to the series for another multiyear contract.
What? No mention of the huge dabacle that is Battlefield 2?
In the beginning the universe was created. This made a lot of people very angry and is widely considered as a bad move.
After buying everybody out, and releasing shitty products, hogging up player licenses. And marketing the hell out of garbage with the most monopolistic lawyer protections... who wouldn't have a busy week.
If they aren't innovating, and they're trying to get into the Japanese market (the most innovative game market in the industry), only one of two things can happen:
1) They fail miserably and start re-thinking the way they make games or
2) They start re-thinking the way they make games, and they succeed.
Either way, they're going to start having to make high-quality and innovative games sometime soon.
They STILL haven't fixed the numerous problems with their flagship BF2 title.
And why is their stock going up news for nerds? Somebody own evil empire shares?