EA's Busy Week

Electronic Arts has had a pretty good week. Gamespot is reporting on a number of things that seem to be going their way. Earlier in the week the software publisher led a games related stock surge, with the company up almost three dollars at the end of yesterday's trading. Capitalizing on their foot in the door as regards next-gen software, the company is planning to develop games in Japan so as to get a better feel for the Japanese marketplace. They already have a Japan-specific title in the works there for a yet-to-be-announced console. Finally, EA and John Madden have come to an agreement ensuring that the 'Madden Football' series will be around for a few more years. The sports magnate has signed away his likeness to the series for another multiyear contract.