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Google Investors Find New Project

Greg Linden writes:"According to ZDNet, the investors behind Google are at it again. John Doerr and Ram Shriram are investing in Zazzle, a company targeting mass customization by allowing shoppers and store owners to create individually tailored clothes, prints, and other items. For example, customers can choose an image from a large image library, design a T-shirt using the image with online tools, and then have the T-shirt delivered to them. Lands' End, CafePress, and other online clothing stores offer similar mass customization services on a small scale, but Doerr clearly believes that there is a substantial opportunity 'for every individual who wants to create products that are as unique as they are.'"

35 of 206 comments (clear)

  1. Already trademarked? by Afecks · · Score: 2, Funny

    Won't they have trademark issues with Zazzle.com?

  2. Is this really new? by OctaneZ · · Score: 4, Informative

    Is it just me, or does the idea for Zazzle seem remarkably close to the idea behind Cafe Press?

    1. Re:Is this really new? by Oculus+Habent · · Score: 4, Informative

      CafePress [bascially] lets anyone sell stuff through them for royalties (you design, they sell/make/ship it). So does Zazzle. Zazzle also allows you to let buyers add/change your designs.

      Like the T-Shirt, but want the message on the pocket, instead? No problem. Want to tag your items with your name on the back? Done. Don't like the color of the font on that postcard? Change it. Want that poster to be a little shorter? Crop it.

      --
      That what was all this school was for... to teach us how to solve our own problems. -- janeowit
  3. Re:Not so unique... by mr_z_beeblebrox · · Score: 5, Funny

    Doesn't this describe cafepress?

    Maybe in a general sort of way, but more specifically it describes the 1990s.

  4. -le is to venture capitalists... by lxt · · Score: 2, Funny

    ...as e- & i- are to Apple :)

  5. Names by MrNonchalant · · Score: 4, Funny

    First Google.

    Now Zazzle.

    What next? Gejujwh[NO CARRIER]

    1. Re:Names by Tackhead · · Score: 5, Funny
      > First Google.
      > Now Zazzle.
      > What next? Gejujwh[NO CARRIER]

      Fizzle.

    2. Re:Names by Enigma_Man · · Score: 2, Funny

      I'm thinking Whibble, or Boffle.

      --
      Nothing says "unprofessional job" like wrinkles in your duct tape.
  6. Re:Not so unique... by Oculus+Habent · · Score: 2, Interesting

    Cafepress is more broad, without all the buyer customization options. You can changes anything on a customizable piece on Zazzle.

    Despite the article's assurance, Zazzle has been around for 5 years, in one form or another. The Copyright on their web page confirms this. Digital Blasphemy used them for posters while they were still in beta back in 2000. While the product selection isn't as broad as CafePress, the customizability of the products is great... Most interesting (IMHO) is the ability to customize a greeting card and add your own text or pictures inside (or outside). There is a good selection of [fairly] reasonably priced options for the posters, too.

    Shameless Promotion

    --
    That what was all this school was for... to teach us how to solve our own problems. -- janeowit
  7. Could work, but i doubt it... by rwven · · Score: 4, Interesting

    Not that this has anything directly to do with google, but think about how many companies have cropped up with new search "technologies" that will be better and more popular than google. How many people here can name any of them that have een covered by /. off the top of their heads? This, i believe, is one of those kinda of industries that is so engrained that everyone likes how it's being done and doesn't want it to change... Amazon and Ebay work great. why will anyone want to go to Zazzle instead? People like to stick with things they know and trust... My prediction is that it will fail. but maybe that's just me. :-)

    1. Re:Could work, but i doubt it... by SeventyBang · · Score: 2, Interesting



      Go back to the top and read what Zazzle offers - then you'll see why Amazon and eBay can't fill that niche. Amazon and eBay are working to snag the big boys. That's where the big profits are. They started by grabbing everyone, but as time goes along, the ones who provide the most return for the effort are going to be those who turn the most volume.

      With Zazzle creating the one-offs of the standard product(s), it's now a vertical market Amazon & eBay won't really worry about until it becomes a nine (or more) figure market. Anyone in such a market which would generate eight or nine figures of annual sales won't complain.

      In terms of Google's engine vs. others, I don't think we'll see Google stick to what they have - permanently. They're going to continue to evolve, just as they have as a business.

      But...you wouldn't know that to listen to Microsoft's Ballmer. Any references he makes to Google (in public) makes it sound as though they are a one-trick pony: a search engine. And that's very deliberate. If he can keep the mindset "Google == Search Engine" and nothing else -- whenever he's got a microphone in front of him, there will be a persistent dodge away from their other products.

      One area where search engines will have to help in searching or data mining is to deal with poor spelling. Things such as "it's" instead of "its" is annoying, but not likely to screw up a search one is making. But when keywords which are germane to a search are not spelled correctly, it doesn't matter which engine you use in today's market - you're hosed. And that's one of the things which detracts a bit from usenet's archives (groups.google) from being an even better research tool for problems. I'm willing to bet, however, most people who post problems to email-based lists don't even think about looking there, and probably don't even know about it.


  8. A unique online shopping experience.... by HotNeedleOfInquiry · · Score: 2, Funny

    Wow, I can't wait. I soooo love to shop online.

    --
    "Eve of Destruction", it's not just for old hippies anymore...
  9. I've used Zazzle... by MaestroSartori · · Score: 4, Informative

    ...and its pretty cool. As an artist, you can use it to get your artwork printed onto say archival-quality paper, or a big canvas, or whatever. As a shopper you can get artwork you like on objects of various sorts.

    Dunno if its something I'd bet a large amount of money on as an investor, since I'm not sure how much money they'd expect a site like that to make, but its a pretty friendly and good site for what it does. Maybe that's enough...

  10. Land of the free by hhg · · Score: 2, Funny

    Didn't Amazon already patent e-shopping? By the way, didn't Amazon also patent "Land of the free"?

  11. Re:Not so unique... by surprise_audit · · Score: 2, Funny

    Only if CafePress also allows you to custmomizer your online experience... I wonder if Zazzle has trademarked that word yet??

  12. What? by DrEldarion · · Score: 4, Informative

    "Fully customize their online experience" doesn't describe at all what Zazzle is. The customization comes in the GOODS that are made, not in the experience itself.

    It's basically a glorified Cafepress.

  13. press release spam by mattdm · · Score: 5, Insightful

    I get this kind of thing in my inbox every day -- excited superlatives pumping up some penny stock or other, in the hopes that the gullible masses will get excited and throw away some of their money. This is the *exact* same thing, except the people behind it are bigger fish and so know how to write a press release that ZDNet will pick up and republish as news -- and then they hit the jackpot when sites like Slashdot republish it as legitimate. Yippie.

    1. Re:press release spam by Jim+Hall · · Score: 3, Insightful

      Hype for Nerds. Stuff that doesn't matter.

      I mean, really. We've posted an article not about Google or what Google is up to next, but about the guys that gave Google money and the next project they are funding. This is pure hype, guys. I hope Slashdot got a kickback on this.

  14. This is just CafePress, right? by DoorFrame · · Score: 3, Insightful

    Sure, it's a good idea. And I really don't mind there being more competition in the market, but isn't CafePress already doing this with all sorts of apparel and other easily printable goods? In addition, isn't Stamps.com already doing this with stamps. And aren't there a number of sites that do this with photographs?

    Yeah, printing customized materials cheaply is a great service... and combining the best features of all the currently available sites can only benefit us as a whole, but it's not unique and I'd be surprised if it were a big success.

  15. New success formula for web sites... by Anonymous Coward · · Score: 2, Funny

    Name them...

    [constanant][vowel][double constanant]le

    I think Snoop Dog had prior art years ago, fo' shizzle.

  16. Nope. by SamMichaels · · Score: 2, Funny

    fhqwhgads.+++ATH0

    OK

  17. Re:Clothing from the US? by mattdm · · Score: 4, Informative

    It seems like they are a true, domestic manufacturer. They are very well known (not necessarily to everyone, but to a lot of people) for their custom image clothing. They say that they can get it to your house in 3-4 days. If they can do this, it sounds like it is not coming on the slow boat from some Chinese sweatshop (Nike, hint hint), but rather good ol' Made in the USA.

    I doubt it. They're probably *printed on* in the US, but the blank t-shirts come from whereever. Their "Premium" shirts are Hanes (which is Sara Lee, one of the worst multinationals for fair trade and labor practices -- way worse than Nike. Ask Google.) They don't mention a brand for their "Basic" shirts, probably so they can change it up with whatever is cheapest at the time.

  18. Well.... by DietCoke · · Score: 2, Funny

    Last time I checked it stood for "testing to see if any mods are awake behind the wheel"...

    At least we got the results in quickly.

  19. Fully Customize? by Anonymous Coward · · Score: 2, Funny

    does that mean that I can have naked Swedish girls give me a massage during my online experience, or does fully customize mean, not really "fully" customizeable. We just allow you to set some preferences around..

  20. Re:Clothing from the US? by Quasar1999 · · Score: 2, Interesting

    This may be slightly off topic, but I have to say that most of the clothing that I get from the good ol' US of A, seems to be lacking in quality. Yes I get tons of crap from overseas as well. But when it comes to paying $20+ for a T-Shirt, the 'crap' I get from overseas seems way better than the Made in America shirts of the same price (Look at the crap coming from places like ThinkGeek). And at the end of the day, I don't care where it's made, so long as I get the best bang for my buck.

    Now whether this is simply the end retailer jacking up the price of cheap shirts to maximize profits, or if there is just no demand for relatively inexpensive high quality when it comes to American made clothing (I'm talking average, not top of the line designer stuff), I'd take my chances waiting for something to ship from overseas.

    I'm all for not supporting child labour, etc. But I'm also for not being screwed over, and when I pay more for something that's of worse quality, I know I wouldn't feel to patriotic if I was an American. I think the auto industry was seeing the same sort of trend, cheaper better imports... they seem to have started to adapt, but I don't see clothing manufacturers following their path...

    --

    ---
    Programming is like sex... Make one mistake and support it the rest of your life.
  21. Re:My thoughts exactly by HCIdivision17 · · Score: 2, Insightful

    Cafepress is cool, but there are some jokes/phases/logos that would be especially fun if noone else had it. I would see this site catering to not only the got-my-kid's-name-on-a-tshirt bunch but also the geeky inside-joke group - where maybe five of your friends are the only ones who will get understand the t-shirt. It's the ultimate insider wear.

    --
    - Hover Conversion Industries -
  22. Awesome! by Jakeypants · · Score: 3, Funny

    I can't wait to customizer my Zazzle!

    I'd also appreciate being able to conflaggle my blunker, but I'll take what I can get.

    1. Re:Awesome! by The-Bus · · Score: 3, Funny

      If anything, I think the idiots that created (and popularized) the words "blog" (webpage) and "podcast" (audio) are now going to turn to "zazzling" everything when it just means customize. Like, the entire blogosphere needs to know about this product. Zazzle your logos for your podcast on a shirt! Let other bloggers further zazzle your zazzle!

      Don't like the way your new Toyota Camry looks? There's plenty of aftermarket zazzlers which can zazzle-ify your car (or "blogmobile").

      I pray this doesn't really happen.

      --

      Small potatoes make the steak look bigger.

  23. Well, yes, maybe. by Andrew+Tanenbaum · · Score: 4, Insightful

    I just went to register on the site. I don't see how it is really different to a lot of established create your own product sites. Maybe they will just market better. I agree that there is a lot of variation on what you can create. As they say: "Lots of places offer apparel, posters, and cards - and we do too. But no one else offers the range of sizes, colors or media that you find at Zazzle. And no one else utilizes our state-of-the-art reproduction techniques that deliver exceptional color, feel and resolution. " Hmm, maybe. Maybe. But, what's in it for the punter? If you use CafePress, you can set your own prices and make money. At Zazzle, you get a flat 10%. That's a in anyone's money. The users will make the site, they are effectively selling their creativity - and yet the return is pathetic. Despite the brilliance of the investors, I suggest this company will . And even if it doesn't, it isn't adding anything of interest to the world.

  24. Re:Not so unique... by TPIRman · · Score: 5, Informative

    I've used both CafePress and Zazzle to have T-shirts printed up with a logo on the front and a simple graphic on the back. The Zazzle T-shirt is of much higher quality. You get a larger area in which to print your graphic with Zazzle, and the Zazzle shirt is more comfortable because it doesn't have a big iron-on patch where the artwork is. The Zazzle shirts are a bit more expensive, though: about $2 more than comparable CafePress shirts.

    Compared to CafePress, Zazzle makes it much harder to sell your stuff online in a self-contained space. I think this is where the missions of the two sites diverge. CafePress is basically a site designed to help you set up your little store to sell branded schwag. It is a portal for personal sites. Nobody goes to cafepress.com to shop; they end up on a specific CafePress store that has been linked from somebody else's site.

    But Zazzle wants to be an entity unto itself, and it portrays itself as a clearinghouse for all sorts of printed artwork. If you want to make the items you design on Zazzle available to the public, you have to give Zazzle resale rights to the artwork in perpetuity, with the agreement that you will receive a 10% royalty on any items that are sold. Zazzle wants you to become part of their big community.

    If you go to cafepress.com, you see a pitch that basically says, "We'll help you sell it yourself." If you go to zazzle.com, you see a pitch that says, "Look at the cool stuff Zazzle sells. Why not contribute?"

    I prefer the quality of the printing process (again, I only have experience with T-shirts) on Zazzle, but I wish it had the selling flexibility of CafePress.

  25. Re:Clothing from the US? by MikeXpop · · Score: 2, Funny
    which is Sara Lee, one of the worst multinationals for fair trade and labor practices -- way worse than Nike
    Hey buddy... Nobody doesn't like Sara Lee.
    --
    Etiquette is etiquette. He kills his mother but he can't wear grey trousers.
  26. deviantART by De+Lemming · · Score: 2, Interesting

    Another difference with Cafepress: Zazzle seems to promote interaction through its community. "Zazzle is home to contributors who are individual artists, photographers, designers and creative consumers worldwide. As a contributor, you can choose to make your creations public through a Zazzle gallery, where anyone can browse, comment or connect with you."

    This reminds me of deviantART, which has a huge artist community. The community can interact through the deviantART website (forums, chat, they organise contests,...), and they even have meetups for people to meet in real life. Artists also can sell their works as quality prints in a range of formats, with glossy or matte finish, even framed. They also have stuff like mouse pads, mugs, puzzles,...

  27. Re:Clothing from the US? by TheSync · · Score: 2, Informative

    The higher wages of multinationals, of course, does not come from their own generosity, or even out of concern about anti-sweatshop group, but from the simple fact that they are more productive than smaller, less advanced domestic producers in developing countries.

    The literature is rich with studies that show higher wages of multinationals:

    'Technological competition' causes U.S. multinationals to pay more

    Even critics of Nike, whose wages and working conditions have become a cause celebre on college campuses, concede that the footwear giant pays higher rates than those prevailing in Asia, where their plants are located. The same pattern is found among multinationals with factories in South America and Eastern Europe.

    "The wage differences between multinationals and domestic firms," writes Dan Bernhardt, a University of Illinois economist, "far exceed the differences in rental payments for buildings and land, or prices paid for domestic raw materials by foreign firms compared with their local counterparts."


    Effects of Multinational Company Investments

    For example, considering the charge that foreign investment leads to depressed wages and thus exploits "host country" workers, Lipsey finds that the opposite is true. "Within host countries it has been abundantly shown that foreign-owned firms pay higher wages than domestically-owned firms"

    The Effects of Multinational Production on Wages and Working Conditions in Developing Countries

    This evidence indicates that multinational firms routinely provide higher wages and better working conditions than their local counterparts

  28. Cafepress Has Been Growing and Changing by Fricka · · Score: 4, Interesting
    I have designs up with Zazzle, with Cafepress, with silkscreen partners -- and I also have my own production capabilities in which I use the processes both Cafepress and Zazzle use to produce items.

    "the Zazzle shirt is more comfortable because it doesn't have a big iron-on patch where the artwork is." Cafepress never used iron-on patches but they have used heat transfers (not available in mass market stores) in which a carrier is used for ink. For the past several years they have been hand trimming the carrier to fit the designs. The trimming is good enough that some customers have mistaken my Cafepress produced products for silkscreen products.

    However, Cafepress is also in beta testing stages for a direct to print process which is essentially printing directly to the items... ink only where ink belongs -- and it looks and feels fantastic.

    Zazzle's Price Structure "The Zazzle shirts are a bit more expensive, though: about $2 more than comparable CafePress shirts." And sometimes as much as $7 more per shirt if you count Cafepress' offer of their Value T-shirt.

    Pricing is the part that gets to me as an artist. The Zazzle shirts are more expensive to my customer and yet I get less per shirt from a Zazzle sale than from a Cafepress sale.

    Additionally... Zazzle doesn't give me any bonus for selling more items while Cafepress has a bonus commission program which makes it worth it to put out the extra marketing effort.

    Finally, Zazzle doesn't let me change the retail prices of my products. There are many times when I'll do a custom design for someone or make a "joke t-shirt" where I want to give my customer a deal and take a little bit off from my profit end to pass along to them. I can't do that on Zazzle. And, on the other side of the coin, I can't charge more for artwork that took me months to complete versus days. This makes a lot of difference to artists who are creating posters and framed prints.

    Zazzle's Portal vs Cafepress's Portal Perhaps you haven't been to Cafepress lately but they have changed it to become a shopping destination as well as an artist's destination. Their home page gives you two choices, either sell or shop. They have a whole Marketplace section now as well. I think this has a lot to do with the attention they (as a company) received during the political election and from various other hot topics. In the past though, Cafepress was definitely less of a shopping destination. I didn't count on them to provide many customers. These days I can track sales that came from their directory.

    Final thoughts: Cafepress' wider selection of apparel styles, non clothing products (you can sell books and CDs for instance), and seasonal stuff was a real bonus for me to use them. However, the pricing and ability to customize my own store front were the real reasons to make Cafepress my primary supplier over Zazzle.

    In the end though, producing items yourself is the best way to go. I've been moving more and more in that direction. Meanwhile, I don't mind if Zazzle gets a little stronger due to this attention, it will just give me and my customers more choices.

    --
    ~Fricka
    OffLineTshirts.com
  29. A bad Zazzle experience... by GI+Jones · · Score: 2, Interesting

    The idea behind Zazzle is great, but service totally sucks. I created a shirt and place an order for like 13 shirts as a surprise gag for a friends out-of-town graduation.

    There was no way to guarantee when shipping would occur. They had some process (I forget what it entailed, maybe paying for priority shipping) that allowed you to jump the line and get priority printing. I followed the process and sent several emails through their online forms telling them that if I could not get the shirts before a specific date, I needed to cancel the order.

    Well, with something like a two week lead time, I watched my order and my status never changed. I sent follow up email after follow up email trying to get someone who could tell me about my order.

    Eventually, I had to research the company, find out where in California they were located and then do a company lookup for their phone number (you can't find any of that information on their website).

    I finally tracked someone down via land line and they checked on my order. I called to let them know that if the order wasn't finished, I would have to cancel it. The sales guy told me that the order was finished several days prior and some glitch prevented it from shipping and it was sitting in the warehouse.

    He then told me that come hell or high water it he would get it to me before I left town. I told him I was leaving town at 1:00 PM on a Friday and he said, no problem.

    Well, then next day I called to check up and I was told that it failed to make it out the door because of some other glitch, but to be assured that it was possible to still receive it before I left town.

    Well, Thursday evening, I get a confirmation that the item shipped. When I looked at the detail I noticed that it wasn't sent as a "deliver before 10AM" parcel and that I shouldn't be expecting my package until 4PM.

    On Friday, I logged in to track the package and sure enough, another snafu caused DHL to misdirect the package and I would not receive it until Monday!

    Well, I left for the graduation sans t-shirts and I got a package on Monday for about $150 worth of now-useless t-shirts.

    After a month of leaving messages and trying to get an RMA, I gave up and realized I just got sacked by Zazzle.

    Now a part of Google or not, I will never use them again.

    Just my $0.02 --

    --
    "Perhaps most amazingly, votaries of 'diversity' insist on absolute conformity." -- Tony Snow