TiVo Lets You Respond to Ads

WalletBoy writes "TiVo is implementing a new feature in their Series 2 recorders where viewers can choose to have their personal-contact information sent to advertisers when certain commercials air using just their remote control." This is actually exactly how I think advertising should work. If I want more information, I can press thumbs up and have my email address sent to the advertiser. It's opt-in. I'm sure it will work because they use the same concept for letting you record a show by pressing thumbs up when a commercial for it is airing. If only every commercial supported these functions. Now if only MTV would use the same thing to email me song info for videos I like instead of covering the screen in tacky text.

Comments

So what ... that's nothing new

[tomhudson]

TiVO Lets you respond to adds

So does the TV Brick*, and the clicker.

TV Brick: Think of a Nerf Brick - looks just like a brick, made of foam rubber - throw it at the TV w/o costing an arm and a leg. Low-tech solution.