Slashdot Mirror
TiVo Lets You Respond to Ads
WalletBoy writes "TiVo is implementing a new feature in their Series 2 recorders where viewers can choose to have their personal-contact information sent to advertisers when certain commercials air using just their remote control." This is actually exactly how I think advertising should work. If I want more information, I can press thumbs up and have my email address sent to the advertiser. It's opt-in. I'm sure it will work because they use the same concept for letting you record a show by pressing thumbs up when a commercial for it is airing. If only every commercial supported these functions. Now if only MTV would use the same thing to email me song info for videos I like instead of covering the screen in tacky text.
Not unlike voluntary taxing when you buy a lottery ticket.
But still, set up a dummy gmail/yahoo/hotmail account to send all this stuff, it may be worthwhile if you're really interested. That way you can sift through the stuff that you're interested in and won't get put on some spam list that is sure to follow.
"Leo Fender was in a 'state of grace' when he designed the Stratocaster." -- Paul Reed Smith
How about I wake up and try that again.
I am continually surprised to have never seen this implemented in online video. Not only for ads but for data other than the video stream.
Videos such as the ones in the flashy new h.264 codec or others.
Command N, Systm, Diggnation, Debcon, and Others.
Titles, credits, links, etc. are all shown encoded into the video. There must be a better way. Flash encoded video may have an answer already but I have never seen it implemented. QuickTime may also have a solution but again I have never seen it.
Has anyone done this? Is anyone pushing a standard? Fancy having a computer being interactive..