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TiVo Lets You Respond to Ads
WalletBoy writes "TiVo is implementing a new feature in their Series 2 recorders where viewers can choose to have their personal-contact information sent to advertisers when certain commercials air using just their remote control." This is actually exactly how I think advertising should work. If I want more information, I can press thumbs up and have my email address sent to the advertiser. It's opt-in. I'm sure it will work because they use the same concept for letting you record a show by pressing thumbs up when a commercial for it is airing. If only every commercial supported these functions. Now if only MTV would use the same thing to email me song info for videos I like instead of covering the screen in tacky text.
In the same vein, I'd like a button that tells them "This is the dumbest commercial I've ever seen...I will never buy this product and you need to fire your Ad agency."
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You miss the point.
Advertisers don't care if their ads are good. They just want their products name in your head when you need something of that class of item. All else being equal, you'll probably buy the brand thats in your head when you go out to buy that class of item.
Do you often have strangers in your home mucking with your Tivo for extended periods of time?