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Yahoo to Launch Blog Ad Network

Posted by ryuzaki0 on from the escalating-the-battle dept.

Art Vanderlay writes "Yahoo is launching the much anticipated ad network for small Web publishers today, intended to strengthen its hand against rival Google, a source familiar with the plan told CNET. The service will undoubtedly turn up the heat in Yahoo and Google's ongoing rivalry to dominate Web advertising. Syndicated search revenue for Google was $630 million, of Google's $1.38 billion in revenue in the second quarter of 2005."

5 of 115 comments (clear)

  1. Re:Blog Ads? by Refrozen · · Score: 3, Informative

    Actually, CNet has no clue what they are talking about, Yahoo! calls it their small publisher network (here)... it is for any website that wants to run it, just like AdSense.

  2. Actual Program URL by LetterJ · · Score: 5, Informative

    Since a quick scan of the article didn't include the actual program address, here it is: http://publisher.yahoo.com

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  3. Re:Google Owns Patent for This? by MushMouth · · Score: 2, Informative

    A) They filed a patent but it isn't yet awarded

    B) Yahoo owns the '361 patent which covers a key component of Adsense (bid for placement), and the settlement pretty much gives Yahoo free reign of Google's patent portfolio.

  4. Re:Why not both? by Serveert · · Score: 3, Informative

    Can't do that with Yahoo's new program. Google doesn't allow you to place ads from another affiliate network which uses the context of your website to target ads to your site.

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  5. Already exists by SaturnSS · · Score: 2, Informative

    Blogs already have an option, it's called BlogAds, it works, it's very easy for advertisers to submit an ad and buy space.

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