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Yahoo to Launch Blog Ad Network

Posted by ryuzaki0 on from the escalating-the-battle dept.

Art Vanderlay writes "Yahoo is launching the much anticipated ad network for small Web publishers today, intended to strengthen its hand against rival Google, a source familiar with the plan told CNET. The service will undoubtedly turn up the heat in Yahoo and Google's ongoing rivalry to dominate Web advertising. Syndicated search revenue for Google was $630 million, of Google's $1.38 billion in revenue in the second quarter of 2005."

5 of 115 comments (clear)

  1. Sounds like it has a market by confusion · · Score: 3, Insightful

    This really sounds like it has a lot of market potential, but the articles really don't have any detail as to what the fees will be or really how it is going to work.

    It is encouraging to see some recognition of the "little guys" though.

    Jerry
    http://www.cyvin.org/

  2. Re:Formula for success by lucabrasi999 · · Score: 3, Insightful
    Microsoft and Yahoo's new formula for success on the web seems to be: Do whatever Google does!

    Can you blame either company? In any line of business, it is a good idea to copy a successful competitor, especially when the cost of said "copying" is relatively low.

  3. Well its a good thing... by B11 · · Score: 3, Insightful

    Someone is figuring out how to cram more ads onto the web. Lord knows we don't have enough.

    --
    insert inflammatory anti-microsoft comment here
  4. Re:Formula for success by SeekerDarksteel · · Score: 2, Insightful

    Just like they copied free web e-mail? And personalized RSS feed homepages? Or searching the internets? ..oh wait...

    Let's face it, in the digital world, stealing ideas goes both ways. All that really matters is who implements those ideas better.

    --
    The laws of probability forbid it!
  5. Re:Why not both? by Anonymous Coward · · Score: 1, Insightful

    Google's Adsense requires exclusivity - their TOS states that you can't use a competitive service on a site that uses Adsense.