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Yahoo to Launch Blog Ad Network

Posted by ryuzaki0 on from the escalating-the-battle dept.

Art Vanderlay writes "Yahoo is launching the much anticipated ad network for small Web publishers today, intended to strengthen its hand against rival Google, a source familiar with the plan told CNET. The service will undoubtedly turn up the heat in Yahoo and Google's ongoing rivalry to dominate Web advertising. Syndicated search revenue for Google was $630 million, of Google's $1.38 billion in revenue in the second quarter of 2005."

13 of 115 comments (clear)

  1. Sounds like it has a market by confusion · · Score: 3, Insightful

    This really sounds like it has a lot of market potential, but the articles really don't have any detail as to what the fees will be or really how it is going to work.

    It is encouraging to see some recognition of the "little guys" though.

    Jerry
    http://www.cyvin.org/

  2. Microsoft won't be too far behind ... by xmas2003 · · Score: 3, Interesting

    Any bets on when the Redmond gang will offer their Ad network?

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  3. Re:Guess I'll be signing up by daeley · · Score: 3, Funny

    "...and won't give any reasonable explanation as to why..." quoth Motherfucking Shit.

    Hmm. ;)

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  4. Formula for success by jesuscyborg · · Score: 4, Funny

    Microsoft and Yahoo's new formula for success on the web seems to be: Do whatever Google does!

    1. Re:Formula for success by lucabrasi999 · · Score: 3, Insightful
      Microsoft and Yahoo's new formula for success on the web seems to be: Do whatever Google does!

      Can you blame either company? In any line of business, it is a good idea to copy a successful competitor, especially when the cost of said "copying" is relatively low.

    2. Re:Formula for success by enrico_suave · · Score: 3, Interesting

      " Microsoft and Yahoo's new formula for success on the web seems to be: Do whatever Google does!"

      As much fun as it is to piss on yahoo as the "old and busted" and google as the "new hotness"... Yahoo has made some interesting forward thinking purchases lately... like flickr and Konfabulator

      *shrug* YMMV, and I'm no yahoo apologist/fan boy... just saying not all that glitters is google.

      e

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  5. Re:Guess I'll be signing up by b0r1s · · Score: 3, Interesting

    Probably for "test" clicking your own ads. It's happened before. That $0.07 really hurts Google's bottom line.

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  6. Re:Blog Ads? by Refrozen · · Score: 3, Informative

    Actually, CNet has no clue what they are talking about, Yahoo! calls it their small publisher network (here)... it is for any website that wants to run it, just like AdSense.

  7. Well its a good thing... by B11 · · Score: 3, Insightful

    Someone is figuring out how to cram more ads onto the web. Lord knows we don't have enough.

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  8. Actual Program URL by LetterJ · · Score: 5, Informative

    Since a quick scan of the article didn't include the actual program address, here it is: http://publisher.yahoo.com

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  9. Now the real test i their content matching by Serveert · · Score: 3, Interesting

    this is what differentiates adsense from everything else. The tech they acquired from applied semantics works very well as you can see by the success of adsense. It parses websites, figures out their meaning then finds corresponding ads. Not such an easy process.

    Yahoo's beta of this showed that their way of doing this is lacking, hopefully they improved it.

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  10. Re:Why not both? by Serveert · · Score: 3, Informative

    Can't do that with Yahoo's new program. Google doesn't allow you to place ads from another affiliate network which uses the context of your website to target ads to your site.

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  11. Re:Why not both? by TheAwfulTruth · · Score: 3, Interesting

    Somehow that doesn't really seem to sit well with the "do no evil" bit...

    But maybe that's just me. Then entire AdSense BS stinks of evil already.

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