Analyst Says Two 360 Versions At Launch

An analyst with Piper Jaffray believes that there will be two Xbox 360 skus at launch, reports GameDailyBiz. From the article: "Microsoft knows $299 is important...They know that historically that's been the launch sweet spot, but they also don't want to take such large hardware losses this time. Of the 1 million units Microsoft is expected to have available at launch, I expect 80% of them will probably be the more expensive SKU, because that's what early adopters are going to want."

Comments

What's the difference?

[alvinrod]

We've already got a good handle on what we'll get with the $299 model, but what extras should we expect in a $350 or $399 model?

The best I can guess is that a $350 model would have a larger HD, extra controler, and possibly some type of memory card for transporting saved games. I see this as rather pointless since you could buy an extra controler for around $30 tops or get a cheap 3rd party controller for less. I don't know the initial size of the Xbox 360 HD but I've heard 20 GB as an expected starting point. But why not just spend $100 on a nice 200 GB HD and put it in yourself. I'm sure that people will figure out how to hack or mod the box to get it to accept one that large.

The $399 model would almost need to have a game bundled in with it along with the other stuff. The only problem I see is that not everyone will want the game that comes with it. People will just buy the $299 version and pick whatever game they want for themselves.

"Of the 1 million units Microsoft is expected to have available at launch, I expect 80% of them will probably be the more expensive SKU, because that's what early adopters are going to want."

I don't know if I can agree with that. Unless Microsoft doesn't give users a choice, I'd bet most would go with the $299 model. At least that's what I'd be going with. I can't justify the extra cost for a slightly larger HD when I'll eventually want to throw in a really big one and mod it to run Linux. Then again I'm probably not the target customer for the Xbox 360 so maybe it's just me. Either way I don't see how consumers knowingly shelling out an extra $100 ($50 possibly) for a few extras that aren't necessary.

Re:What's the difference?

[Chosen Reject]

Not that it matters since the article is pure speculation anyway, but I find it amusing that you take their speculation, add some of your own conjecture, then you talk of how stupid those moves (that you made up) would be, and thus conclude that either the original speculation or MS is dumb.

For those not in the know (like me)

[WankersRevenge]

From Wikipedia: SKU

A Stock Keeping Unit (SKU) is an identifier used for management of an inventory.

The acronym SKU is used almost exclusively when talking about this concept. Furthermore, it's pronounced as a word, rather than three letters, as if you were saying the English work skew.

Merchants assign SKUs to every product they sell (as opposed to an EAN which is assigned by the manufacturer). This SKU is then used to order, locate and manage the inventory of a product. Each product and variant of a product has a different SKU, for example different flavours or models of product have independent SKUs.