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Bluetooth Ads Beamed from Billboards

Posted by ScuttleMonkey on from the ever-expanding-market-droid dept.

dylanduck writes "Billboards in the UK have been using Bluetooth to beam media clips at passing cellular phones. The system has been dubbed Bluecasting and 17,000 people accepted the ads. When billboards know your name that's when to really worry."

2 of 231 comments (clear)

  1. If they'd let me do the asking... by theblueprint · · Score: 5, Insightful
    I'd be all for this, should the advertisers change it a little. If I could see a billboard, find the product interesting, then "ask" the billboard for more information, I'd probably use it.

    Otherwise, it's like a pop-up on your phone, asking if you'd like to see a pop-up ad.

    --
    "from the bricks to the booth...I predict the future like Cleo the psychic..."
  2. That's how we can kill this by grahamsz · · Score: 5, Insightful

    find an old pda and have it 'bluecast' porn.

    Sit it next to a real coke bluecaster, and then half the time that people choose to "Accept connection from Coke?" they'll get the porn.

    Bluetooth doesn't have a whole lot of authentication other than the name that the other node chooses.

    It wont take many calls to a large companies complaint department about them dispatching porn before this whole dumb idea will go away.