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Bluetooth Ads Beamed from Billboards

dylanduck writes "Billboards in the UK have been using Bluetooth to beam media clips at passing cellular phones. The system has been dubbed Bluecasting and 17,000 people accepted the ads. When billboards know your name that's when to really worry."

10 of 231 comments (clear)

  1. Hmmm by CmdrTaco+(troll) · · Score: 5, Funny

    Hope someone hacks it and starts bluecasting goatse in its place.

    --

    I hope high gas prices are depriving your children, you fucking dumbass.
  2. BlueTooth Hacking billboards! by SirDrinksAlot · · Score: 5, Interesting

    Watch out, when someone figures out how to hack your bluetooth automatically, grab all your personal information and talor its advertisements accordingly, thats when I'm going to be afraid.

  3. Re:hmm by ch-chuck · · Score: 5, Funny

    They could just beam the tickets out from the billboards. "If you are reading this message, you are under arrest".

    --
    try { do() || do_not(); } catch (JediException err) { yoda(err); }
  4. If they'd let me do the asking... by theblueprint · · Score: 5, Insightful
    I'd be all for this, should the advertisers change it a little. If I could see a billboard, find the product interesting, then "ask" the billboard for more information, I'd probably use it.

    Otherwise, it's like a pop-up on your phone, asking if you'd like to see a pop-up ad.

    --
    "from the bricks to the booth...I predict the future like Cleo the psychic..."
  5. BlueTooth Ads?!? by sled · · Score: 5, Funny

    I've beeing seeing lots of ads for products that whiten teeth lately, but but who in their right mind would want...oh wait, nevermind.

  6. Idea for advertising by Spy+der+Mann · · Score: 5, Funny

    Let's send the signal thru giant antennas and it will be encoded with electromagnetic waves, using Amplitude and Frequency Modulation. The devices are so simple they don't require digital technology.

    With this, you can even choose with an analog dial, which emitters (let's call them "stations") to listen to the advertisers! Furthermore, why stop with advertising? Let's add content, like news or music, too!

    Forget about podcasting, bluecasting. The future is "wavecasting"! It'll rock!

    *Rushes to the patent office*

  7. Got my hopes up when this happened to me by herting · · Score: 5, Funny

    I was walking central London today when I got a message saying my mobile's bluetooth had an incoming message and asked if I wanted to accept it. Thinking I had finally found another toother, I quickly accepted thinking I was about to engage in depraved anonymous sex. Alas, 449 days of toothing in London and still no takers. Pretty soon I'm going to just assume bluetooth is a crap technology and just switch to raising the collars on my green polos.

    --
    http://www.mample.net
  8. But...but... by mccalli · · Score: 5, Funny
    When billboards know your name that's when to really worry.

    Oh, I don't know. Sometimes you want to go where everybody knows your name, and they're always glad you came. You want to be where you can see our troubles are all the same. You want to be where everybody knows your name.

    Cheers,
    Ian

  9. Dubbed blueSPAMMING, not blueCASTING by OpenGLFan · · Score: 5, Interesting

    Nope, it hasn't been dubbed BlueCasting, except by marketing twits in Italian suits and advertising twerps in Emo glasses.

    The real world calls it SPAM. If you have to get trendy, BlueSpamming. Or if you want to get really wild, based on IM SPAM = SPIM, you get BLUE SPAM = SPLUE.

    We let them use Hacker for Cracker, and we let them take Digital Rights Management for Digital Restriction Mechanisms. We control the names, folks, not them. A dog does not lay bioreclaimable fertilizer on the path, it shits on the sidewalk. "BlueCasting" sounds like a neat 21st century hip thing. "Spam" is a nasty annoyance that Russians get beat to death for. Give it the correct name.

  10. That's how we can kill this by grahamsz · · Score: 5, Insightful

    find an old pda and have it 'bluecast' porn.

    Sit it next to a real coke bluecaster, and then half the time that people choose to "Accept connection from Coke?" they'll get the porn.

    Bluetooth doesn't have a whole lot of authentication other than the name that the other node chooses.

    It wont take many calls to a large companies complaint department about them dispatching porn before this whole dumb idea will go away.