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Bluetooth Ads Beamed from Billboards

Posted by ScuttleMonkey on from the ever-expanding-market-droid dept.

dylanduck writes "Billboards in the UK have been using Bluetooth to beam media clips at passing cellular phones. The system has been dubbed Bluecasting and 17,000 people accepted the ads. When billboards know your name that's when to really worry."

2 of 231 comments (clear)

  1. BlueTooth Hacking billboards! by SirDrinksAlot · · Score: 5, Interesting

    Watch out, when someone figures out how to hack your bluetooth automatically, grab all your personal information and talor its advertisements accordingly, thats when I'm going to be afraid.

  2. Dubbed blueSPAMMING, not blueCASTING by OpenGLFan · · Score: 5, Interesting

    Nope, it hasn't been dubbed BlueCasting, except by marketing twits in Italian suits and advertising twerps in Emo glasses.

    The real world calls it SPAM. If you have to get trendy, BlueSpamming. Or if you want to get really wild, based on IM SPAM = SPIM, you get BLUE SPAM = SPLUE.

    We let them use Hacker for Cracker, and we let them take Digital Rights Management for Digital Restriction Mechanisms. We control the names, folks, not them. A dog does not lay bioreclaimable fertilizer on the path, it shits on the sidewalk. "BlueCasting" sounds like a neat 21st century hip thing. "Spam" is a nasty annoyance that Russians get beat to death for. Give it the correct name.