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Bluetooth Ads Beamed from Billboards

Posted by ScuttleMonkey on from the ever-expanding-market-droid dept.

dylanduck writes "Billboards in the UK have been using Bluetooth to beam media clips at passing cellular phones. The system has been dubbed Bluecasting and 17,000 people accepted the ads. When billboards know your name that's when to really worry."

1 of 231 comments (clear)

  1. Mod parent UP by dirkstoop · · Score: 1, Redundant

    exactly,
    first it's:
    'Oh wow video!', 'I didn't know my phone did video..', 'Neat!'

    then it quickly becomes:
    'oh sod off'

    --
    (may read 'IMHO' wherever omitted from above text)