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Bluetooth Ads Beamed from Billboards

dylanduck writes "Billboards in the UK have been using Bluetooth to beam media clips at passing cellular phones. The system has been dubbed Bluecasting and 17,000 people accepted the ads. When billboards know your name that's when to really worry."

21 of 231 comments (clear)

  1. Hmmm by CmdrTaco+(troll) · · Score: 5, Funny

    Hope someone hacks it and starts bluecasting goatse in its place.

    --

    I hope high gas prices are depriving your children, you fucking dumbass.
  2. In the US by Anonymous Coward · · Score: 3, Funny

    My name is double ROT13 encrypted. They can't use my name without violating the DMCA.

    1. Re:In the US by yagu · · Score: 3, Funny

      I find if you quadruple ROT13 encrypt your name you'll get a little bit more protection.

  3. Re:hmm by ch-chuck · · Score: 5, Funny

    They could just beam the tickets out from the billboards. "If you are reading this message, you are under arrest".

    --
    try { do() || do_not(); } catch (JediException err) { yoda(err); }
  4. BlueTooth Ads?!? by sled · · Score: 5, Funny

    I've beeing seeing lots of ads for products that whiten teeth lately, but but who in their right mind would want...oh wait, nevermind.

  5. Re:BlueTooth Hacking billboards! by jdray · · Score: 4, Funny
    Okay, I'm going long for this one:

    When billboards know your name...
    Well, it is the UK, and when they give you something or say goodbye, they often say "Cheers." And that's where everyone knows your name, so it fits.

    Okay, I'm leaving now.

    --
    The Spoon
    Updated 6/28/2011
  6. Idea for advertising by Spy+der+Mann · · Score: 5, Funny

    Let's send the signal thru giant antennas and it will be encoded with electromagnetic waves, using Amplitude and Frequency Modulation. The devices are so simple they don't require digital technology.

    With this, you can even choose with an analog dial, which emitters (let's call them "stations") to listen to the advertisers! Furthermore, why stop with advertising? Let's add content, like news or music, too!

    Forget about podcasting, bluecasting. The future is "wavecasting"! It'll rock!

    *Rushes to the patent office*

  7. Got my hopes up when this happened to me by herting · · Score: 5, Funny

    I was walking central London today when I got a message saying my mobile's bluetooth had an incoming message and asked if I wanted to accept it. Thinking I had finally found another toother, I quickly accepted thinking I was about to engage in depraved anonymous sex. Alas, 449 days of toothing in London and still no takers. Pretty soon I'm going to just assume bluetooth is a crap technology and just switch to raising the collars on my green polos.

    --
    http://www.mample.net
  8. But...but... by mccalli · · Score: 5, Funny
    When billboards know your name that's when to really worry.

    Oh, I don't know. Sometimes you want to go where everybody knows your name, and they're always glad you came. You want to be where you can see our troubles are all the same. You want to be where everybody knows your name.

    Cheers,
    Ian

  9. Re:Sci-Fi by tacarat · · Score: 3, Funny

    I'd vote for life irritating art...

    --
    "Common sense will be the death of us all"
  10. BlueTooth Spam by Archangel+Michael · · Score: 2, Funny

    I will not read Bluetooth Spam
    I will not read it, Sam I am.

    I will not read it in the tube,
    I will not read it even if it shows me a boob

    I will not read it in my car
    I will not read it in a bar

    I do not like Bluetooth spam
    I do not like it, Sam I am.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  11. Re:Enabled? What about discoverable? by Nuclear+Elephant · · Score: 2, Funny

    I've still got mine discoverable.

    Cabbage.

  12. Nope, it's SPUE by googly+eyes · · Score: 3, Funny

    SPUE is a better contraction for SPAM and Bluetooth...

    --
    Now go ehway or I shall tauntu a second timeh!
  13. You must be... by Anonymous Coward · · Score: 4, Funny

    You must be new hear. Hmm, how about slashdot bluecasting TFA to someone as soon as they click on the summary, thus forcing everyone to RTFA before they post stupid comments?

  14. Re:Dubbed blueSPAMMING, not blueCASTING by Microlith · · Score: 3, Funny

    We control the names, folks, not them.

    Err... as you so eloquently pointed out, we don't :)

  15. well, it can get a lot more stupid.. by dirkstoop · · Score: 2, Funny

    BUT...someone slap the marketing flunky who came up with "podcasting" because the content is actually pulled by clients (like RSS).

    okay, we'll just call it podpulling from now on then..

    --
    (may read 'IMHO' wherever omitted from above text)
  16. Leaving so soon? by lullabud · · Score: 4, Funny

    After that one I thought you'd be here all week.

  17. Re:Spam by fyoder · · Score: 2, Funny
    Really, when this gets worse, people will stop using technology altogether.

    Some may have stopped already. Those of you who have stopped using technology altogether please reply to this post so we can count you.

    --
    Loose lips lose spit.
  18. Re:Enough Advertising already! by wasted+time · · Score: 2, Funny

    Q: Is nothing sacred anymore?

    A: No
    http://www.justtoiletpaper.com/advertisenew.shtml

    --
    The Stone Age did not end because humans ran out of stones. - William McDonough
  19. Re:Is it spam or Will people stop using tech? by kyojin+the+clown · · Score: 2, Funny
    many of us no longer wear watches

    i know where you are coming from dude. seriously, knowing the time just fucking pisses me off, like, so much. I have, like, fully unleashed myself from time by not wearing my watch. its awesome, i can totally savor life now i don't know what the hell time it is. the 'Man' can take his 'time' and he can shove it.

  20. Re:BlueTooth Hacking billboards! by kc0re · · Score: 2, Funny

    Minority Report anyone? Iris reading? Have you had a guiness today???