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PSP Usage Lower Than Expected

Next Generation has an article analyzing the numbers of a recent PSP usage survey. Despite a showing that there is strong brand loyalty, the numbers are probably not what Sony was hoping for. From the article: "Most said they had no plans to buy any UMD movies. Less than 50% said they would use the PSP to watch video or view pictures using a memory stick. The figure drops to less than 30% among female users. Sony will be concerned that 50% of users admitted they had not touched their PSP in 'some time'. 25% of male users have updated their PSP for Internet use, with only 10% of female users doing same."

2 of 141 comments (clear)

  1. Launched in a hurry... by malchus6 · · Score: 5, Interesting

    They definitely should of waiting until a larger game library would be available before the launch. I think this is clearly a case of Sony not wanting Nintendo to have an even greater amount of lead time than it had.

    I think Nintendo might win the war on this round of handhelds (yet again). Their games are more fun so far, and with the launch of Nintendogs (which appears annoying to me at first, but it was kinda fun after 5 minutes), it will attract a MUCH larger casual and female gaming audience than the PSP. Thats where i think Sony will lose the war on PSP, they might get more on the hardcore gaming market, but casual and female gamers will make a big difference.

    Not to mention the DS is still about half the price of the PSP...

    --
    You can fool some of the people all of the time ... and those are the ones you should concentrate on.
  2. Some hints for sony: by ivan256 · · Score: 3, Interesting

    Most said they had no plans to buy any UMD movies.

    Hint: Charge a lot less for them! Hell, sell them for $2 when you buy the full DVD as well.. They don't have the same utility as a DVD, so you can't charge the same price.

    ony will be concerned that 50% of users admitted they had not touched their PSP in 'some time'.

    Hint: Come out with some new games! We've all played the launch titles. While you're at it, put a $35 price cap on them. Handheld games aren't worth more than that.

    25% of male users have updated their PSP for Internet use, with only 10% of female users doing same

    Hint: Don't disable functionality with your updates if you want your users to apply them.

    Hint 2: Don't ship your product before it's finished. Most people are too lazy to upgrade.

    I love my PSP, but Sony needs to pull their heads out of their asses.