Intel Branding Media Center PCs as "Viiv"

ChessKnught writes "Dan Ackerman posted a blog on Blog.CNET.com regarding Intel Developer Forum chatter about Intel's branding of it's Media Center PC. Don McDonald, one of Intel's Digital Home Group Sr. VP's, is talking about 'Viiv', apparently targetting entertainment PC users. It looks like it'll be combining CPU, Intel hardware (TV tuner, remote, and easy setup wireless home networking, etc.) and Windows Media Center Edition."

Comments

"Viiv"?

[JanneM]

So some Intel executive's "niece" got to play in marketing for a week, it seems.

I realize that..

[jvagner]

..technology branding is hard, but .. sheesh, isn't it time Intel fired their marketing division?

VIIV? Viiv? It's like a new STD.

Oh, great, another religious war

[TechnoInfidel]

Just waiting for someone to complain about it not being called Emacsscame.

Oh great

[ZorbaTHut]

"Hi! I'd like to buy a new computer! What can you recommend?"

"Well, right over here we've got a state-of-the-art Sony Vaio."

"Vae . . . via . . . veiaou?"

"Vaio."

"Viiu?"

"Vaio."

"Um. Well, one of my friends has a media center, and I was thinking of getting one of those too. What can you recommend?"

"Here's a Viiv!"

"Veev? Viv?"

"Viiv."

"You know what? I don't appreciate being made fun of."

"Wait! Don't go! I'm serious!"

So long as its not a trend

[pegasustonans]

This is alright so long as Intel doesn't continue naming chips with random comic book sound effects.

Pretty soon they'd be resorting to names like "Skwoosh" and "Zlurphpt."

Or it's from the Chicago song.

[goombah99]

take all overlapping pairs of consecutive digits:

VI II IV

that's 6 2 4 or in leet speak: "six to four"

Now if you assume the two II in the middle were crossed for multiplication then that's 5x5 = 25

Hence we arrive at the Chicago song:

Twenty Five or Six to four

Re:Or it's from the Chicago song.

[seanmeister]

... and in the film Footloose, Chicago is where Kevin Bacon's character moved from.

KEVIN BACON - I WIN!!!

Third choice.

[bombshelter13]

So, when presented with the options of choosing a name for their new product that is either A) meaningless but pronouncable and fairly easy to remember phonetically (i.e. Centrinu, Celeron) or B) actually has some vague correlation to what the technology is about (HyperThreading, EM64T), they choose to do neither, settling on one that is neither catchy nor related to what the product actually does.
 
Nice job, boys.

Ah yes, "Viiv"

[mcc]

The brilliant name devised by Intel's Committee To Come Up With A Name Dumber Than "Itanium".

Re:Ding ding ding ding!

[Wavicle]

How could the FP to mention the bad editorial work on Slashdot be redundant?

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