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iTunes Might Lose Labels
Dreamwalkerofyore writes "According to the New York Times, the iTunes music store might have to change its 99 cents per song policy or risk losing a huge amount of songs due to recent disputes with record companies, who demand an increase in the cost. From the article: 'If [Mr. Jobs] loses, the one-price model that iTunes has adopted 99 cents to download any song could be replaced with a more complex structure that prices songs by popularity. A hot new single, for example, could sell for $1.49, while a golden oldie could go for substantially less than 99 cents.'"
Of course, this could be their goal: to make iTunes less profitable and drive them out of business, then swoop in and offer a different service... Or maybe they want to make iTunes less profitible in order to drive music consumers back to purcashing CDs... ??? </conspiracy_theory>
Key to financial independence: Spend less than you earn. Save and invest the difference. Do it for a long time.
because apple could have told them to go to fucking hell. and held their ground or even smearing the record labels in advertising.
"$0.99 a song is no longer possible due to the rampant greed from BMG,SONY and other record labels."
it works we do it all the time in the cable industry. Discovery tried to increase their rates to us and force us to carry some more of their crap channels.. we said no, they pulled our encryption key so we replaced discovery with a screen that said "discovery wants to raise your cable rates, we said no and rthey pulled the plug, call 888-888-8888 and tell them what you think."
we were down 5 days on that channel before they agreed to make the calls stop.
the record companies are making HUGE profits at the $0.99 pricing. they just wnat in on this price gouging that the oil companies are enjoying right now.
Do not look at laser with remaining good eye.
This is internet business we're talking about, folks. Retailers can track sales minute-by-minute, adjust prices moment to moment, and tailor prices to individual customers.
Replace the 'hot new hits' smokescreen with 'anything that's actually popular' and you have what the music industry actually wants. Does 'Highway to Hell' get more action than the latest push-the-star album? No problem.. that song gets a price hike.
It leads to a state of smoke and mirrors, where all the songs that sell less than one copy a month are $.50, anything that actually has an audience is $.99, and anything getting more traffic than normal, for any reason, gets kicked up to $1.99. Even more heinous, but technically feasible, would be per-user and related-hits tracking, so if you buy a $.50 song, all the 'other songs purchased by people who bought this one' go up to $.99 for you personally. In such a system, the only way to get the low prices consistently would be to buy random selections of stuff nobody else wants.
It's a great dodge, from a marketing standpoint. The labels can come out and say that 99% of the music in the iTMS catalog is listed below $.99, while quietly failing to mention that 90% of the actual purchases were at $.99 or more. Then they can wring their hands and claim that those "few" premium-priced songs are the only place they make a profit, and that anyone who wants to take away that price tier is just a nasty mean corpse-raping villain.
Personally, I'm amused that the labels are willing to play chicken with a company that recently announced a major change in its hardware platform. Apple (or Steve Jobs) certainly has the nerve to tell one of the big labels to take a hike if necessary, and it's not like the market is just flooded with other venues where the labels can peddle their goods.
The game theory of the situation is interesting.. if all the labels bailed at once, it would hurt Apple a lot. But if only a few labels leave, the ones that stay will probably do better business, since they'll have less competition. The more labels that go, the better the advantages for the few that stay. So basically, all the labels are in a position where they want someone *else* to sacrifice profits and teach Apple a lesson, while they personally stick around and glean the benefits of both the smackdown and reduced competition. But nobody wants to be the hero who dies for the good of everyone else.
All told, I hope.. and expect.. that Apple will stick to its guns on simple, flat pricing.
It seems to me that the primary problem with the music industry is the history of price fixing.
That, and the trend for albums to contain 2-3 good songs (at most) and a load of filler crap. Why would anyone want to buy an album like that?
I heard an interview with Jay Kay of Jamiroquai talking about the way the trend towards downloading means fans are buying individual tracks at a time rather than whole albums, which is forcing them and other artists to spend more time on the "other" tracks on their albums to make sure they're up to scratch. If this is the case (more people downloading = higher quality music), then great! And if we can get it for less than $0.99 even better!
Let's hope it's really true and not just words...