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iTunes Might Lose Labels

Dreamwalkerofyore writes "According to the New York Times, the iTunes music store might have to change its 99 cents per song policy or risk losing a huge amount of songs due to recent disputes with record companies, who demand an increase in the cost. From the article: 'If [Mr. Jobs] loses, the one-price model that iTunes has adopted 99 cents to download any song could be replaced with a more complex structure that prices songs by popularity. A hot new single, for example, could sell for $1.49, while a golden oldie could go for substantially less than 99 cents.'"

25 of 614 comments (clear)

  1. great! by j.blechert · · Score: 5, Insightful

    good idea!
    might change that 'it's new - it must be good' thingy people have in their heads..

    1. Re:great! by aussie_a · · Score: 5, Insightful

      Actually it may just re-inforce the "Oh it's more expensive so it must be better" meme people have in their heads.

    2. Re:Great! by deltagreen · · Score: 5, Insightful

      $1.49 might be too much for the top end, but a price substantially lower than 99 cents could indeed be a step in the right direction. Since plenty of the merchandise sold online is already in 'the long tail', an increase of sales in that segment, might show more clearly to the record companies two things: 1) Hits don't necessarily have the same pulling power in online stores as in the local store with a limited selection of 300 albums 2) Maybe selling three copies of a song at 75 cents is better than one at $1.49?

    3. Re:Great! by Anonymous Coward · · Score: 5, Insightful

      How sweet. Such innocent naivety in the shark pool of economics. What they meant to say is that some songs could be cheaper than others, not necessarily cheaper than $0.99.

      It's quite simple when you think about it: They are not demanding higher prices to discourage buyers from getting the popular tunes and steer them to obscure songs. They're asking for more because they want a net gain. Guess who's going to pay for that. The low end will have to pay for the reduced number of sales of high priced songs, so the price range for anything above garage band level is going to go from $0.99 to $1.49. The few songs which will sell for less you could probably get for free from a crappy website where a rightfully starving artist put them in a hopeless promotion attempt.

  2. Yeah well by teslatug · · Score: 5, Insightful

    It was working so well, it was about time they fucked it up.

  3. $0.99? Yeah, right. by Nimey · · Score: 5, Insightful

    I expect that if this goes through there will be few if any songs that go down in price.

    --
    Hail Eris, full of mischief...

    E pluribus sanguinem
  4. Greed, greed, greed... by Cirrocco · · Score: 5, Insightful

    The 99 cents per song you already pay is a bit much, especially considering there is NO physical packaging, shipping costs, storefronts with employees and power bills, ad infinitum.

    I really LIKE iTunes, and I *KNOW* how to steal music if I want to. I really LIKE the fact that I can buy a specific song for a pittance on a whim instead of hoping someone will upload it to the Usenet.

    It's not that $1.49 is too much, but it just shows that they will try to reach a price that people will accept, however grudgingly. But the $1 mark is a psychological barrier; once they reach that, people will start to think, "Is this song worth $1.49?" and might not buy it after all.

    In any case, good luck to 'em. I don't buy any new stuff anyway. Most of it is crap pushed by the payola artists.

  5. Greedy bastards by tinrobot · · Score: 5, Insightful

    Like it costs so much to record a song in this day of digital recording. 99 cents is plenty.

    The record labels pretty much killed CDs by charging 20 bucks each for them, now they'll kill this outlet as well.

  6. this news reads: by w3weasel · · Score: 5, Funny

    This news reads (translated from the original RIAA BS) "Allofmp3.com will be adding new servers and registering new bank accounts to deal with the massively increased demand".

    --

    Just as irrigation is the lifeblood of the Southwest, lifeblood is the soup of cannibals. -- Jack Handy

  7. Re:"Its," damn it! by big_groo · · Score: 5, Funny
    Change its policy! You wouldn't type "... might have to change it is 99 cents per song policy."

    Your fighting a loosing battle. Its impossible to win when most of Slashdot doesnt' even have a basic grasp of english to good. Chose you're battles wisely...

  8. Re:Wow by aussie_a · · Score: 5, Informative

    Great way for the labels and Apple to discourage people from using legal methods for downloading music.

    How is Apple to blame? According to the article summary (can't see actual article) Apple is fighting to protect it's current model, and may be forced to (or to lose a large chunk of it's inventory). I'd hardly say Apple is to blame for that.

  9. Ignores the long tail... by mjh · · Score: 5, Interesting
    This pricing scheme is not likely to work out well for the music industry. It ignores the long tail. From the wired article:
    An analysis of the sales data and trends from these services and others like them shows that the emerging digital entertainment economy is going to be radically different from today's mass market. If the 20th century entertainment industry was about hits, the 21st will be equally about misses.
    If you're the music industry, and you give a discount to the misses, you're going to end up making less money. The number of sales of millions misses outranks the number of sales of the top 20 hits.

    Of course, this could be their goal: to make iTunes less profitable and drive them out of business, then swoop in and offer a different service... Or maybe they want to make iTunes less profitible in order to drive music consumers back to purcashing CDs... ??? </conspiracy_theory>

    --
    Key to financial independence: Spend less than you earn. Save and invest the difference. Do it for a long time.
  10. AllOfMp3 by Rew190 · · Score: 5, Insightful

    Let them do it. Sites like AllOfMp3.com will just get more business (which appears to be totally legal). Why would anyone buy a crappy compressed song for $1.50? At that price it costs as much (or more!) as a regular CD with artwork and no compression!

    I'm still waiting for the day when the general population knows about sites like AllOfMp3, where you can download an entire album in just about every popular format for around a dollar. You can even preview an entire album before purchasing, and the selection is pretty decent. Not as good as iTunes, but probably enough to satisfy a good chuck of iTMS users.

    And given all this, the record companies want to make themselves look worse? Hilarious! Let them!

  11. Include more indies by yintercept · · Score: 5, Insightful

    A variable pricing model would be fine with me. If iTunes were to include more indies and let each artist set their price, they we would end up with a dynamic model.

    It seems to me that the primary problem with the music industry is the history of price fixing.

    1. Re:Include more indies by jaiyen · · Score: 5, Interesting

      It seems to me that the primary problem with the music industry is the history of price fixing.

      That, and the trend for albums to contain 2-3 good songs (at most) and a load of filler crap. Why would anyone want to buy an album like that?

      I heard an interview with Jay Kay of Jamiroquai talking about the way the trend towards downloading means fans are buying individual tracks at a time rather than whole albums, which is forcing them and other artists to spend more time on the "other" tracks on their albums to make sure they're up to scratch. If this is the case (more people downloading = higher quality music), then great! And if we can get it for less than $0.99 even better!

      Let's hope it's really true and not just words...

  12. Re:It was only a matter of time by the_unknown_soldier · · Score: 5, Informative

    Cd baby Works very hard at getting independant music on the ITMS. Cdbaby works as an middle party between the artists who don't really know what to do and Apple who don't have the will to deal with a million artists on individually. Cdbaby then gives the artist a ridiculously large percentage, iirc they can end up with 60c from a 99c song sale.

  13. Dang it by Phantasmo · · Score: 5, Funny

    Dear Slashdot,

    Please help us think of ways to blame this on piracy. We're really stuck on this one!

    Sincerely,

    The RIAA

    --

    The US Army: promoting democracy through unquestioned obedience
  14. Gas prices by Xtravar · · Score: 5, Funny

    With the rising price of gasoline, music companies must charge more for their products in order to make up for increased shipping costs.

    Oh, wait. Nevermind. Yeah, they're just jerks.

    --
    Buckle your ROFL belt, we're in for some LOLs.
  15. Re:Wow by Lumpy · · Score: 5, Interesting

    because apple could have told them to go to fucking hell. and held their ground or even smearing the record labels in advertising.

    "$0.99 a song is no longer possible due to the rampant greed from BMG,SONY and other record labels."

    it works we do it all the time in the cable industry. Discovery tried to increase their rates to us and force us to carry some more of their crap channels.. we said no, they pulled our encryption key so we replaced discovery with a screen that said "discovery wants to raise your cable rates, we said no and rthey pulled the plug, call 888-888-8888 and tell them what you think."

    we were down 5 days on that channel before they agreed to make the calls stop.

    the record companies are making HUGE profits at the $0.99 pricing. they just wnat in on this price gouging that the oil companies are enjoying right now.

    --
    Do not look at laser with remaining good eye.
  16. remember that they can track sales. by mstone · · Score: 5, Interesting

    This is internet business we're talking about, folks. Retailers can track sales minute-by-minute, adjust prices moment to moment, and tailor prices to individual customers.

    Replace the 'hot new hits' smokescreen with 'anything that's actually popular' and you have what the music industry actually wants. Does 'Highway to Hell' get more action than the latest push-the-star album? No problem.. that song gets a price hike.

    It leads to a state of smoke and mirrors, where all the songs that sell less than one copy a month are $.50, anything that actually has an audience is $.99, and anything getting more traffic than normal, for any reason, gets kicked up to $1.99. Even more heinous, but technically feasible, would be per-user and related-hits tracking, so if you buy a $.50 song, all the 'other songs purchased by people who bought this one' go up to $.99 for you personally. In such a system, the only way to get the low prices consistently would be to buy random selections of stuff nobody else wants.

    It's a great dodge, from a marketing standpoint. The labels can come out and say that 99% of the music in the iTMS catalog is listed below $.99, while quietly failing to mention that 90% of the actual purchases were at $.99 or more. Then they can wring their hands and claim that those "few" premium-priced songs are the only place they make a profit, and that anyone who wants to take away that price tier is just a nasty mean corpse-raping villain.

    Personally, I'm amused that the labels are willing to play chicken with a company that recently announced a major change in its hardware platform. Apple (or Steve Jobs) certainly has the nerve to tell one of the big labels to take a hike if necessary, and it's not like the market is just flooded with other venues where the labels can peddle their goods.

    The game theory of the situation is interesting.. if all the labels bailed at once, it would hurt Apple a lot. But if only a few labels leave, the ones that stay will probably do better business, since they'll have less competition. The more labels that go, the better the advantages for the few that stay. So basically, all the labels are in a position where they want someone *else* to sacrifice profits and teach Apple a lesson, while they personally stick around and glean the benefits of both the smackdown and reduced competition. But nobody wants to be the hero who dies for the good of everyone else.

    All told, I hope.. and expect.. that Apple will stick to its guns on simple, flat pricing.

  17. A Cent Sign by webteeth · · Score: 5, Informative

    Most comments I see posted responding to this article use "99 cents" or $0.99. To make a cent sign in Windows, hold Alt while pressing 0162.

    On a Mac, press Alt + 4.

    1. Re:A Cent Sign by hattig · · Score: 5, Insightful

      I think your post sums up Windows vs. Mac OS X totally. :)

  18. Re:Apple is the WalMart of Music Downloads by 68kmac · · Score: 5, Funny
    The record companies would be shooting themselves in the foot.
    The (major) record companies have been shooting themselves in the foot for years now and still haven't made the connection that pointing down the gun and pulling the trigger is directly responsible for that stabbing pain ...
  19. Re:Wow by geofferensis · · Score: 5, Insightful

    I still don't see how this is Apple's fault.

    The cable company story doesn't really seem comparable. Cable companies have a lot of leverage on content and it is a hassle for people to switch cable companies. However, it is very easy for people to buy music from a different store than iTMS.

    Apple does not have monopsony power.

  20. Re:Wow by Altima(BoB) · · Score: 5, Insightful

    ...they just wnat in on this price gouging that the oil companies are enjoying right now.

    I can just see the RIAA, overcome with jealousy over OPEC, arranging a Music shortage. Prices going to $60 an album, people waiting in giant lines at record stores just to pick up a new Black Eyed Peas album. People avoiding playing music while driving to work because it's a precious commodity, while the record industry rakes in profit. Network news would alternately go nuts about how apocalyptic it is, then reassure people that it actually isn't the highest price peralbum ever when adjusted for inflation, informing us that people used to pay more for wax cylinders that could barely hold a song. Then the record industry would graciously recieve generous subsidies from the US government as part of a giant omnibus Music bill. Politicians will promise to help reduce America's dependance on foreign music, and to help keep the chart hits American.

    Then we'll invade France to take control of Khaled and his snappy North African pop beats.

    --
    Yup...