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Marvel Gets Cash to do 10 Films

jmozena writes "Marvel has raised $525 million to independently finance 10 movies based on its comics over seven years. The titles named are Captain America, The Avengers, Nick Fury, Black Panther, Ant-Man, Cloak & Dagger, Dr. Strange, Hawkeye, Power Pack and Shang-Chi. The company's also changing its name from Marvel Enterprises to Marvel Entertainment."

10 of 604 comments (clear)

  1. Good Investment by fembots · · Score: 5, Interesting

    Based on the statistics, comic-turn-movies are bringing in around $350 millions each after cost.

    It's a pretty safe investment, they just need two good ones to break even, and another 8 crappy ones @ $20m each to have 30% return.

    1. Re:Good Investment by Jeff+DeMaagd · · Score: 4, Interesting

      Still, shouldn't have problem getting $20m. There are people who watch everything-comic, or just couldn't buy seats for their intended movies.

      If that $525M gets split evenly into 10 movies, that means $52.5M goes to Ant Man's production. A $20M take means a $32.5M loss for a movie that probably shouldn't have been made. I'm thinking this will be an Electra but won't have the pull of Jennifer Garner, which, for many, was the only reason to see it.

      I understand your reasoning though, but I don't think it should be treated as a batch-gamble, where they seem to throw piles of money, small ideas and big names at a vat-o-projects and hope a few get a blockbuster.

  2. Don't get me wrong, but what? by ReformedExCon · · Score: 5, Interesting

    Just my impressions of the list:

    Captain America
    Didn't they do this one and it sucked?

    The Avengers
    A facless hero clan. I can't even name a single hero in this group.

    Nick Fury
    I guess because the Punisher movie worked so well...

    Black Panther
    Ah, a hero named after a hyper-racist group. I don't see anything wrong with that.

    Ant-Man
    Honey, I shrunk the superhero!

    Cloak & Dagger
    Not that Cloak was a completely contrived character, or that Dagger wore far too little clothing, but how could this movie possibly be interesting?

    Dr. Strange
    Who?

    Hawkeye
    Ah, Daredevil without charisma, but empowered with a ridiculous costume.

    Power Pack
    Never heard of them.

    Shang-Chi
    Is this like the token Asian guy?

    I think they probably need to stick with their franchise heros and stay away from these B and C-list zeroes.

    --
    Jesus saved me from my past. He can save you as well.
    1. Re:Don't get me wrong, but what? by jayhawk88 · · Score: 5, Interesting

      Captain America
      Didn't they do this one and it sucked?


      They also did Spiderman and FF movies that by all accounts were horrible before the "big" releases. It's not like anyone is not going to go see a summer blockbuster movie because that one time some independant film company in the 70's lucked into a license and the movie sucked.

      The Avengers
      A facless hero clan. I can't even name a single hero in this group.


      Captain America, Thor, Ironman, Hawkeye, Giant Man, The Wasp...Hell if they go really old school Hulk will make an appearance. Yes the Avengers don't have the kind of name recognition the X-Men, FF, or Justice League has, but that's what pre-movie hype is for.

      Nick Fury
      I guess because the Punisher movie worked so well...


      If they go for a Marvel Ultimates Universe style with this movie (which is pretty much what they did with FF), Nick Fury is a black, eye-patch-wearing James Bond ass-kicking character with a suit that allows him to fly and turn invisible. I guarentee you Sam Jackson's publicist is already pimping him for this role.

      Black Panther
      Ah, a hero named after a hyper-racist group. I don't see anything wrong with that.


      Are you posting this from the 1950's? Did someone invent timetravel:// and not tell me? Please, that argument isn't even worth responding to.

      Ant-Man
      Honey, I shrunk the superhero!


      Yeah, and? Those movies did pretty well if I recall; there is a huge movie market aimed at kids these days. I'll admit Ant-Man as serious comic-book movie doesn't sound too appealing, but Marvel has and obviously would love to continue to hit the 8-14 demographic or whatever, perhaps this is part of that?

      Cloak & Dagger
      Not that Cloak was a completely contrived character, or that Dagger wore far too little clothing, but how could this movie possibly be interesting?


      Hmmm...dark, brooding character who is in constant pain, running around fighting crime with an ultra-hottie. Nope, can't think of any demographic that would appeal to!

      Again, this probably isn't the type of movie that you take that seriously, but there is obviously a male teenage demographic to hit with this flick.

      Dr. Strange
      Who?


      Think of Gandalf battling the Balrog in Fellowship, except the Balrog is Dormammu, Lord of all Hell, and Gandalf is Dr. Strange, who can fly around and cast all kinds of CGI-friendly magic spells. And then take it times 10. Strange is all about magic in the MU, and this perhaps has the chance to be the best of the titles if done properly.

      Hawkeye
      Ah, Daredevil without charisma, but empowered with a ridiculous costume.


      Again, if they go the Ultimate Universe route, Hawkey basically looks like Brad Pitt; a super soldier who can use a bow like guys in John Woo movies use pistols. Hardcore action flick potential.

      Power Pack
      Never heard of them.


      Probably another kiddie flick, they were basically a bunch of kid superheros back in the 80's. Honestly this does seem like a strange choice to me, I would guess Marvel is seeing a Spy Kids type thing.

      Shang-Chi
      Is this like the token Asian guy?


      Yeah, because martial arts pictures aren't popular or anything.

      Look, I know most of these movies will probably turn out to be on the level of Elektra or Punisher, but the point is that there is material to work with here. These characters/teams are not as well known to the general public as a Spiderman, Hulk, X-Men or FF, but they do have interesting characters and stories to tell.

  3. Hey, what happened to... by shmlco · · Score: 5, Interesting
    Iron Man.

    And why not the Silver Surfer?

    --
    Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
  4. Re:Greh by BewireNomali · · Score: 4, Interesting

    Well, hollywood uses an interesting model. They pay the bills and produce movies with borrowed money. This includes paying exorbitant salaries of the talent as well as the execs. so there's financial incentive to produce big budget movies... especially for producers, who typically get a percentage of the production budget plus gross participation.

    For example: Miramax last year got an operating budget of $700 million from parent Disney. This pays for Harvey and Bob's salaries and expensive lifestyles, and a lot of the decadence that has evolved from the indie scene. Out of that cash, they make a few films, and acquire a few others. If a profit ensues... good shit. If not, there's always next year. Except, they had like three red years in a row, and Disney axed Bob and Harvey. So Bob and HArvey promptly went to investors and asked for a billion dollars to start the Weinstein Company. Because they got fucked on their exit deal with Miramax - they left with nothing - no library to speak of (anybody in film knows that its a LIBRARY that makes you money - assets that appreciate over time - especially for oscar films, of which miramax had a few) They were laughed out of the room. Now they're begging for 300 million at smaller banks and still getting snickers.

    As far as a producer and film company is concerned - you assume your film will take a loss. the producer and film company makes its revenue in the short term from its advances from parent companies and investors all looking for a spider man or titanic. It's a tenuous system built up in part because the high barriers of entry prevent serious competition.

    --
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  5. I work for the company that brokered the deal... by flicman · · Score: 5, Interesting

    ...and I pretty much agree that the slate sucks the way it's laid out. But consider this: Marvel has never before made their own films and had controlling interest in them. They've never had creative control to hire/fire screenwriters or directors, and they've only ever gotten a cut of the profits of the movies they make.

    This deal is important because it brings a new angle to the way movies get made in Hollywood - we created a mini studio out of a defunct has-been of a comic company, and we're going to do it again. All I'm saying is that you can bash the films all you want, but this is a good precedent because it's putting creative control for the first time in the hands of the creators. I know that in this case, there's no one left who helped create Captain America, but from a company standpoint, we're at the source. Who do you think is working on a deal with Image? Those cats aren't so old - there's a very real chance that they'll get to executive produce (at the very least) their own movies like no comic book geek has ever done before.

    Lastly, remember that the slate can (and will) change. I'm hoping that '300' can invigorate the hobbled historical epic genre because the script is good and the concept excellent. Sorry I'm late to the party.

  6. Finding the right director is key by rinkjustice · · Score: 3, Interesting

    I'm hoping Mr.Stan Lee will take a few moments and read this recent article at Salon entitled:
    How to make a superhero movie that doesn't suck

    I particularly agree with rule #1: Find the right director. When I heard Sam Raimi was doing Spider-Man, I knew he was the right guy for the job. He should also get the Dr. Strange film if he's not too busy with S-M#3. However, Raimi would not be right for, say, Captain America. I would give that project to Wes Craven since it seems he's stretching out into action/suspense territory.

    Ah... I could go on for days on this one. Any suggestions anyone?

  7. Re:Not Too Much Left by aztektum · · Score: 3, Interesting

    Those movies you listed may have used characters that are well known, but the characters themselves are some of the weakest.

    DareDevil's biggest claim to fame in the Frank Miller run. They've been doing nothing but trying to recapture that ever since. Kevin Smith's run was "eh" at best.

    Hulk has been a long time icon of The Avengers, but the essence of the character has been so dilluted by now that no one is really sure who the Hulk is. That's not to say making an interesting comic about a green brute who can't talk and has a prediliction toward purple pants is easy.

    Punisher is Punisher. Death Wish with a skull on his chest.

    The problem is these characters don't really have much character to them to begin with. They are constantly being reimagined and reinvented in the comic books.

    When someone says X-Men or Superman, you immediately have this basic feeling of what they are talking about. Almost an essence, which is all you need to capture to make a good movie. The studios are looking to make some fast scratch, but like any movie, making a *good* comic book movie that will bring in the casual audience and the fans requires just as much attention to the character as the special effects. It isn't enough to have them smashing shit up and talking like idiots, people will get sick of that. But if you inject the essence of the character, that part of them that people instantly recognize throughout your 1.5-2 hours, that's when you have a successful movie.

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  8. The American Response by lheal · · Score: 4, Interesting

    Cap is less a superhero than a super hero, if you'll pardon the wordplay. His strongest "power" is leadership. His only weapon is a defensive one. He acquired his combat skills fighting in a land war that makes Iraq look like a couple of kids on a playground. His work ethic is unmatched.

    Captain America symbolizes what any one of us could become, if we persevere.

    I was looking at my 42-year-old body the other day, and recalled a Captain America snippet from a 1970's Avengers comic. It showed Cap working out, tirelessly preparing himself for whatever lay ahead. That thought motivates me to work on self-improvement, since you never know what's coming at you next.

    --
    Raise your children as if you were teaching them to raise your grandchildren, because you are.