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S3 Graphics Comes out of Hiding with Chrome20
Steve from Hexus writes "S3 Graphics, having been quiet for a while, has today announced a new graphics solution, Chrome20, with which they intend to take some market share away from ATI and Nvidia. From the article: 'We were offered a chance for some hands on play with a mid-range Chrome20 series desktop board - the machine was loaded with over 40 top games. A quick run of Half Life2 , Far Cry , Halo and a couple of other titles demonstrated that S3G's new 90nm mainstream card was working without any visual problems and with very playable frame rates.'"
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UTF-8: There and Back Again
So, how about Linux drivers? Free ones?
The picture of the fan sink was the best part.
The NSA: The only part of the US government that actually listens.
Is it a "graphics solution" or a PCI card? Sheez.
http://www.welton.it/davidw/
... when S3 will adopt the Quantum-Optical technology!
Maybe Computers will never be as intelligent as Humans.
For sure they won't ever become so stupid. [VR-1988]
Because you'll need that to view the slideshow that S3 cards produce in 3d games.
I've heard these will be bundled with a 6.8GHz 1TB RAM and 2TB HDD Laptop.
Read: Nowhere near the performance of ATI/NVIDIA.
Unless they plan on taking over the integrated graphics, $300 PC market, why bother?
AC - meet Mr Period (.) and his friend Mr Comma (,). They make writing fun! They have a cousin you know - She's called Miss Dictionary. All of these fun people are here to help you be understood. Enjoy them, embrace them and above all use them.
If you don't, you'll give people the impression that you are a dribbling fool who married his sister by mistake.
*in head-to-head comparisons against high end ATI / NVidia cards in Windows Safe Mode.
If you think
Isn't this the way S3 does it every time? Let's see:
Step 1: S3 introduces a new graphics card. The name is similar to one they've previously made, but you've never seen that card before because no-one wants to produce and sell one. Specs seem similar too. As usual, it's supposed to be a mid-level card that won't "take on the big boys" but is supposed to have mainstream performance.
Step 2: Hardware review sites get a prototype board. They either experience a number of driver glitches, or performance that is vanilla enough that no-one is all that excited.
Step 4:Joe Gamer reads the review, and buys a tried-and-true midrange solution from ATI or nVidia that doesn't have the driver issues S3 was famous for in cards that actually made it out the door.
Step 5: S3 has teething troubles with the GPU, or the drivers, or production, delaying the chip's release until its performance is at the low-end, yet priced $20-40 above others' low-end cards.
Step 6: The lackluster performance of the GPU relegates it to boards made by one dinky little vendor nobody has heard of and doesn't trust, with nonexistent support. S3 has to lower their prices on the GPU to get any sales at all.
Step 7: S3 doesn't profit.
I'm just curious...how does S3 manage to keep their graphics card business afloat? Aside from a few integrated solutions on VIA chipset mainboards, I can't see any products they manage to make money on.
Never look down your nose at others. Someday, someone is bound to see your boogers.
Hardware awaiting those sent to hell:
S3 Virge
VIA KT chipsets
Creative Labs 3DO Blaster
Iomega ZIP
Iomega Buzz
IBM Deskstar
Tandy CDR-1000
HP 5L
Cyrix 386 to 486 CPU Doubler
Anything Belkin
It's a small market, true, but what exactly would S3 lose by opening up its drivers? They'd instantly become the graphics card for anyone running Linux. It's a small but real benefit---and what, then, would be the cost to them?
Apple users are a small market, but they're incredibly loyal. Why wouldn't S3 get in on that action?
--grendel drago
Laws do not persuade just because they threaten. --Seneca
I'd like to see S3 expand the market into the general purpose processing market. If their new GPUs were supported as GPGPUs, they might get people to buy their cards to increase all performance, without relying only on Intel and AMD to push CPU performance.
I've been waiting to see "coprocessor" PCI cards become popular, especially among gamers. I remember when we could buy "math coprocessors" to augment relatively slow/cheap math onboard the x86. That was before CPU manufacturing/marketing economics selected for all CPUs to have fast math sections, but with cheaper ones leaving the circuit lines "cut" to the fast part. Maybe that marketing hustle has inhibited the addition of "redundant" coprocessor chips.
GPUs are really just fast math coprocessors, optimized for graphics math and fitted with video coder chips. Gamers are the primary performancemongers and live at the bleeding edge of cranking performance. So they're the natural demanding market for pulling GPGPU products across the bleeding edge into mainstream architectures. Especially since GPGPUs aren't "Central", they're more likely to be "stackable", scalable processing units dynamically allocable for whatever's found at boot.
What we really need are GPUs that have "public" interfaces, either HW or SW (open drivers) that others can harness for GPGPU. Let's see if that kind of competition expands the market for these GPUs, instead of just fighting ATI and nVidia for the current market.
--
make install -not war
I work for one of the major two major players in this market so I am probably a little biased.
The way I read this is yet another small player wants to run with the big boys. What makes this one different? Well they admit up front that they can't compete in the high end so they will target the low end. Is this going to make a difference? I highly doubt it. I predict a flop.
I'm not trying to be too harsh. I'm just stating it like I see it. Personally I'd like to see another player in this market, but I doubt it will ever happen unless someone like Intel decides to make high end graphics cards. Both ATI and NVIDIA spend hundreds of millions of dollars a year on R&D to make their high end cards and all that R&D is applicable to the lower end discrete cards. The lower end cards now days use most of the great ideas we've come up with for the high end cards, but we just do fewer pixels in parallel thus using fewer transistors. Our lower end cards are also fairly power effience even though this article didn't mention it (almost like want people to assume our low end cards use 100W just like our high end cards do). Unless another company spends that kind of money I doubt they'll compete. I'm not saying it's impossible, just unlikely.
I think the graphics industry is becoming less and less likely to have a major revolution (i.e. to something other than triangle based rendering); which would make it much easier for a new player to get into the market. Graphics for the PC with all its legacy software is becoming more like the irreplaceable x86 platform everyday. If we do change to something completely different it will probably come to a console first, but the longer we go on optimizing algorithms and hardware for these triangle based systems the more unlikely such a revolution will come.
Most people who understand CPU architecture will tell you x86 is an old inefficient design, but Intel and AMD have spent so much time/money optimizing it that nobody can seem to come up with a new general purpose CPU that is better. I think the same thing is happening with graphics. The weird coincidence is that both of these fields have 2 major players...
If you don't, you'll give people the impression that you are a dribbling fool who married his sister by mistake.
Now, now, let's not be too harsh. I'm sure he married her on purpose.